Hasbro, Inc., a global leader in play, announced today the launch of Twister Air, a next-generation twist on the beloved classic game. Twister Air introduces an exciting augmented reality (AR) experience that brings the iconic Twister gameplay from the mat to the screen, eliminating the need for a physical mat.
With Twister Air, players can enjoy the familiar Twister gameplay in a whole new way using their smart devices. The game utilizes limb tracking and color recognition technology, combined with the magic of AR, to create a dynamic and interactive experience. Players will find themselves reaching, clapping, swiping, and striking poses to the beat of the music as they strive to match their wrist and ankle bands to the colored spots on the screen.
To get started, players simply need to download the free Twister Air app, available for both Android and iOS devices. The game includes an adjustable stand that can hold any smartphone or tablet with a width of up to 9 inches. Players then put on the colorful, stretchy Twister Air bands on their wrists and ankles, following the steps in the app to calibrate the bands to their device’s camera. As soon as the music begins, the action begins, with players moving and matching their bands to the colored spots that appear on the screen.
Twister Air offers three exciting modes to play: Solo, VS, or Teams. In Solo mode, players can challenge themselves to beat their personal best and achieve the highest score. VS mode allows friends or family members to compete against each other in a shared screen face-off, adding a competitive element to the game. Teams mode encourages cooperative play, where players can form teams and compete against each other in a fun and lively group setting.
The game boasts a library of over 16 songs to move and play along to, providing a diverse and energetic soundtrack for players to enjoy. Additionally, the Twister Air app offers in-app high score leaderboards, content capturing capabilities, and how-to-play tutorials to help players fully immerse themselves in the game.
Twister Air is available for pre-order on Amazon starting today, May 24th, and will be available for purchase at most major retailers starting August 1st. Hasbro aims to provide players of all ages with an exciting new, music-inspired experience that combines the timeless fun of Twister with the innovation of AR technology.
To celebrate the launch of Twister Air, Hasbro has also released a new original song titled “Twist in the Air.” This catchy tune will be featured in the game, as well as in advertising campaigns, and can be streamed on popular platforms such as Apple Music, Spotify, and TikTok.
Twister Air brings a new level of excitement and interactivity to the classic Twister game, allowing players to twist, move, and match colors in an immersive AR environment. With its innovative gameplay and music-infused experience, Twister Air is set to capture the hearts and attention of both loyal Twister fans and newcomers alike.
Platforms: Android, iOS
