Today, Dave & Buster’s Entertainment, Inc announced its entry into the metaverse as Dave & Buster’s World opens its virtual doors on Roblox.
Dave and Buster’s World on Roblox is an interactive and immersive digital experience that reflects the energy and excitement of the actual Dave & Buster’s. Each game is designed for multi-user experiences enabling friends to play together and connect in some of their favorite games in a bold new way.
While there is no better place to watch football than on Dave & Buster’s massive HDTVs, Dave and Buster’s World has reinvented arcade football classic GridIron Blitz and Full Tilt into Roblox versions of obstacle courses just in time for the Big Game. Other games include Superball Dash, an update of old-school lane rollers where users become the ball as they race through exotic locations, as well as Zombie Survival, an original take on the arcade rail shooter genre where fans will also be able to take on a horde of the undead. There are numerous other games and secret experiences to discover while exploring the world.
Dave & Buster’s agency partner Camelot Strategic Marketing & Media partnered on the Roblox world opportunity to expand the guest connection in-store and online. The Dave & Buster’s World on Roblox was developed by MELON, a mainstay studio and creator on Roblox responsible for multiple collaborations with brands like Chipotle, NFL, Pacsun, and artists across SONY, Warner Music Group, and Universal Music Group. The experience, which is OPEN today, features the latest technological advancements available to developers and brings several Dave & Buster’s midway mainstays to life in new and inventive ways.
Platforms: Xbox Series X, Series S, Android, Microsoft Windows, iOS, Fire OS, Mac operating systems