Western Digital Inks Deal to Sponsor Apex Legends Event BLAST Titans

BLAST Titans (July 23rd-25th & July 31st-August 1st, 2021) has teamed up with Western Digital’s WD_BLACK gaming brand as the sponsor of its Apex Legends event, which will involve Europe’s top 40 teams, competing across two weekends for a €40,000 prize pool.

The partnership will include product giveaways, collaborative content opportunities, branding across the tournament’s digital and physical assets, and exclusive activation of the in-game replay segments.

The inaugural BLAST Titans tournament will see 40 teams, including the likes of Gambit, Alliance, and NAVI, competing online over two action-packed weekends – the esports tournament organizer’s first event in the popular battle royale game.

Oliver Clarke, Head of Brand Partnerships at BLAST, said: “We are delighted to collaborate with a leading gaming storage brand like WD_BLACK in our first venture into Apex Legends – BLAST Titans promises to be a hugely entertaining and exciting event with the prospect of engaging with the game’s fast growing and highly passionate community of gamers.

“WD_BLACK delivers innovative storage solutions customized for the gamer, and this innovation is something BLAST shares a passion for in creating industry-leading esports production and events. We look forward to authentically integrating the brand into the BLAST Titans experience.”

The first weekend (July 23rd-25th, 2021) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams, and 10 teams via open qualifiers. The second weekend (July 31st-August 1st, 2021) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game last month.

Written by
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