December live stream campaign raises $5.2m for good causes via Humble Bundle’s Yogscast collection
Yogscast, the UK’s leading family of YouTube and live-streaming entertainers raised $5.245,772 for charity during their annual ‘Jingle Jam’ live streaming marathon in December.
The Bristol-based family of digital video creators streamed at twitch.tv/Yogscast for more than 700 hours during December. Those streams were watched by over 2.5m people for a total of 6.8m hours – or 779 years’ worth – with 148,853 donations in total.
The Jingle Jam started when the Yogscast founders Lewis Brindley and Simon Lane encouraged their fans to donate to charity in December rather than send them gifts. In the six years since then the event has raised an incredible $11m (£8.3m).
As the Yogscast has grown – there are over 50 YouTube and Twitch channels and more than 25 creators in the Yogscast family – the Jingle Jam has developed to be the year’s most important event for the Yogscast’s millions of online followers.
Yogscast were supported by over 50 game developers and publishers who added more than 60 games and gaming items to a Humble Bundle Yogscast collection. For a $35 (£26) donation to a charity of their choice, gamers received the complete bundle with an estimated value of $850 (£630), with new items unlocking every day in December.
Seven charities were pre-selected: Wallace and Gromit’s Grand Appeal, Special Effect, the Whale and Dolphin Conservation, the Mental Health Foundation, Save the Children, Cancer Research and the International Lesbian, Gay, Bisexual and Intersex Association – with donors having the option to instead choose another charity from more than 3,000 valuable causes around the globe.
“It’s utterly mind-blowing and so much more than we had anticipated,” says Yogscast CEO Mark Turpin. “but we couldn’t do it without the support of the developers and publishers who donate their games to the Bundle every year.”
Yogscast co-founder Lewis Brindley adds, “Every year we think that people can’t give any more and every year it gets bigger and bigger and that’s all down to the incredible community who not only donate but they also help to organise and publicise the Jingle Jam.”
Humble Bundle COO John Graham says, “Humble Bundle could not be more excited by the $11m we’ve raised for charity by teaming up with Yogscast across our annual December Jingle Jams, including the recent record-breaking promotion that brought in over $5m just last month! I don’t wear hats, but I plan to start so I can tip my cap to the whole Yogscast team!”