YouTube Gaming today announced an all-digital celebration of mobile gaming will take place on August 27 as a part of YouTube’s involvement with VidCon Now, a summer-long virtual experience celebrating online video and digital creators from VidCon, the world’s largest celebration of online video and creators. As mobile gaming continues to rise in popularity on the platform, the two-hour celebration will feature some of YouTube’s most prominent mobile gaming creators as they go head-to-head in a marathon-style tournament playing Brawl Stars, Clash Royale and PUBG Mobile. YouTube Creators CWA Ash, Orange Juice Gaming, KairosTime, Medalcore, Her Gaming, Lex Brawl Stars, and host Powerbang Gaming will compete in duos to see who takes home a $50,000 prize towards a charity of their choice for coronavirus relief. The tournament will premiere at 2PM EST / 11AM PST on August 27 on VidCon’s YouTube channel.
“Mobile gaming has grown rapidly over the last couple of years. Gamers can play and enjoy great games on the go, while also being a part of a strong community. The mobile gaming community on YouTube is passionate and bigger than ever. I’m excited to be part of YouTube Gaming’s celebration of mobile gaming at VidCon Now along with other beloved content creators all in support of doing some good in the world. It’s a unique moment for our community and I’m thrilled to be a part of it,” said Powerbang Gaming, YouTube Creator with 1.58M subscribers.
Mobile games, including PUBG Mobile and Brawl Stars, make up five of the top 15 most watched games on YouTube and Newzoo estimates the mobile gaming category to generate revenues of $77.2 billion in 2020, growing +13.3% year on year. The tournament will highlight the great strides mobile gaming has made recently by celebrating the mobile gaming Creators that are the foundation of its growth. During this marathon of games, Teams will be selected in a “Draft” with predetermined pairings to form three separate duos that will remain intact throughout the event. Each creator will be scored individually and the duo with a winning performance collectively across all three games will earn the entire prize pool. The selected games — Brawl Stars, Clash Royale and PUBG Mobile — are representative of some of the most popular titles in mobile gaming with the six Creators representing a few of the category’s biggest and brightest stars in North America.
“The gaming landscape has changed with the emergence of mobile gaming. More individuals, across all demographics, now have the ability to play games whenever and wherever,” said Orange Juice Gaming, YouTube Gaming Creator with 1.77M subscribers. “One large aspect of gaming is the community that gamers belong to. YouTube has changed gaming as it has allowed individuals to share their experience with likeminded people across the world. Events and tournaments connect passionate players and build strong communities.”
“VidCon prides itself on being a true reflection of the always evolving online community. Game streaming and ‘let’s play’ videos have been a staple of online video since the early days of YouTube, and we continue to celebrate top gaming creators and the games they love,” said Jim Louderback, VidCon General Manager. “That’s why we’re so excited to team up with the incredible YouTube Gaming team to bring this compelling and exciting event to our audiences at VidCon Now!”
VidCon Now is a summer-long digitally delivered experience that continues its celebration of online video and digital creators across all three of VidCon’s established tracks – Community, Creator, and Industry – free of charge. As the title sponsor, YouTube is the exclusive livestream partner for several VidCon Now Community, Industry, and Creator tentpole events throughout the summer, such as I’m A Performer, Night of Awesomeness, Proud Together, and YouTube Originals: Producing During Lockdown panel featuring Joseph Gordon-Levitt and other industry experts.
The YouTube Gaming Celebration of Mobile Gaming will premiere on Thursday August 27 at 2PM EST / 11AM PST on VidCon’s YouTube channel. Winners will be announced after the tournament and viewers are encouraged to join the conversation by tagging @YouTubeGaming on Twitter.
This tournament is a part of YouTube’s commitment to provide high quality and competitive video content for gaming fans globally while bringing awareness to important causes. YouTube.com/Gaming is a gaming destination that gives gamers endless ways to enjoy the games they care about and connect with creators and communities that share their same passion. Viewers can find personalized gaming content, the top live games, gaming creators on the rise and trending videos all in one place.