Beloved Mobile Game Commemorates 12 Years of Connection, Camaraderie, and Competition with 14-Day Celebration for Fans.
Zynga Inc. announced that in conjunction with the game’s 12th birthday, July 19th, 2021 has been proclaimed ‘National Words With Friends Day’. This special holiday kicks off a two-week in-game festival for fans featuring a slate of exciting gameplay events, challenges, special celebrity guests, and sweepstakes that honor the game’s love of words and ongoing spirit of friendly competition.
“Mark your calendars: Words With Friends is more than just a game; it’s part of our culture and our vernacular,” said Bernard Kim, President of Publishing at Zynga. “Over the past 12 years, it’s grown from a popular app to a global sensation, and we’re excited to celebrate this first annual national day and festival with our fans in the game we all love.”
To introduce an all-new feature, from July 19th – 25th, 2021 players can participate in a community-wide competitive event called ‘Choose Your Side’. Joining either team ‘Early Bird’ or team ‘Night Owl’, players will accrue points for their side by completing moves in their Classic matches. At the end of this week-long event, the winning team will receive a limited-edition reward while the other team receives a consolation prize.
Week two of the birthday bash brings a trendy take on the game’s single-player mode, as real-life social media influencers will star as the opponents in the ‘Influence This!’ Solo Challenge. Running from July 27th – August 1st, 2021 for the first time ever, celebrities will represent each rung in the challenge ladder, featuring social media sensations including voice actor, Christy Carlson Romano, who voiced one of the most beloved animated characters of the 2000s; ’Mom Worthy’ podcast hosts Britt & Sami; standout reality TV star, Victor Arroyo; and music artist and vlogger, Lo Beeston.
The second week of the celebration brings more in-game goodies as players can dig into the 12th Birthday Weekly Challenge to earn a ‘Birthday badge’ to mark the occasion. In a new Quick Play event, players will enjoy a specially themed Duels game board shaped like a birthday cake. Players can also secure their own limited edition Words With Friends 12th Birthday Tile Style, offered the final week of the festivities.
Through the entire festival, players will have the opportunity to turn their Words With Friends birthday wishes into cash through a special sweepstakes event. From July 19th – August 2nd, players can visit https://sweepstakes.wordswithfriends.com to enter to win the $12,000 grand prize or the $6,000 and $3,000 runner-up prizes.* By participating in the Choose Your Side event, Solo Challenge, and other birthday activities, players can earn extra entries to this special 12th birthday giveaway sweepstakes.