Las Vegas Venue Announcement
F1 Arcade, the world’s first F1 experiential hospitality brand, announces its third U.S. venue set to open in 2025 at The Forum Shops at Caesars Palace. This new location will debut ahead of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2025.
Unprecedented Hospitality and Atmosphere
The venue will bring its unique blend of show-stopping hospitality and an electrifying atmosphere to The Forum Shops at Caesars Palace, connected to the iconic Caesars Palace Las Vegas. This expansion follows impressive viewership and attendance growth in the U.S. Last year, the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 attracted over 315,000 fans. The FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024 was sold out, drawing a record-breaking 275,000 attendees. The FORMULA 1 PIRELLI UNITED STATES GRAND PRIX in Austin continues to deliver some of the highest attendance figures, with a 28% increase in social media followers in 2023, making the Americas one of the sport’s largest audiences on YouTube and TikTok.
Ambitious U.S. Expansion
The Las Vegas opening marks the next phase of an ambitious U.S. roll-out plan following the Boston Seaport location opening in April. F1 Arcade will also open in Washington D.C. in Fall 2024, with plans to launch 30 locations globally over the next five years.
Official Statements
Jon Gardner, U.S. President of F1 Arcade, said, “We are incredibly excited to bring the F1 Arcade experience to the vibrant Las Vegas Strip following the successful launch of our first U.S. location in Boston Seaport last month. The adrenaline pumping experience of fans racing head-to-head on iconic circuits against their friends and family while overlooking the Las Vegas Strip will be truly exceptional.”
Emily Prazer, Chief Commercial Officer of Formula 1 and Las Vegas Grand Prix, Inc., added, “As Formula 1 continues to build on the success of last year’s inaugural Grand Prix, it’s exciting to see F1’s presence in Las Vegas continue to grow with the opening of a flagship F1 Arcade. The latest venue announcement symbolizes the increasing appetite for F1 in Las Vegas and will become a go-to attraction for visitors outside of race weekend.”
Venue Features
Covering over 21,000 square feet across two floors, the flagship Las Vegas venue will be the largest F1 Arcade to date. It will share an entrance with co-tenants such as Joe’s Seafood, Prime Steak & Stone Crab, alongside an impressive lineup of dining and retail options. Guests will experience best-in-class Formula 1 social racing and hospitality, immersing themselves in the world of Formula 1 with cutting-edge full-motion simulators on iconic tracks.
Elevating the Las Vegas Experience
Jonathan Murphy, Co-President of Mall Platform, stated, “As an iconic global destination, The Forum Shops continually elevates its offerings, delivering unparalleled experiences alongside its prestigious collection of luxury boutiques and dining options. With the introduction of F1 Arcade, we’re excited to enhance the allure of the Sports and Entertainment Capital of the World, providing our guests and shoppers with a world-class entertainment experience.”
Entertainment and Dining
The venue will feature a striking 41-foot-long bar with signature cocktails and ‘Designated Drivers’ mocktails, creatively named after the Grands Prix, along with a variety of globally inspired dishes. An exceptional 3,550 square foot private room will add to the excitement, bringing more entertainment to the Strip with Formula 1.
