Get Ready for Noodle-Powered Esports Action at OVO Arena Wembley
Heads up, gamers! Pot Noodle and BLAST are joining forces for the highly-anticipated BLAST Premier Spring Final, set to rock London’s OVO Arena Wembley from June 12-16. This partnership promises some lit activation opportunities, both physical and digital, for fans to dive into.
Instant Noodles Meet Instant Action
In an epic team-up with Unilever, BLAST is bringing one of the UK’s top snack brands, Pot Noodle, to the forefront of the esports scene. As the hype for Counter-Strike’s return to the UK builds, Pot Noodle will be all over the place, with both digital and physical branding integrated into the event. Viewers from over 150 territories and in 28 languages will see Pot Noodle repping hard.
Exclusive Content and Prizes
Fans can look forward to a custom content piece on BLAST’s global broadcast channels and some sick online giveaways. Pot Noodle is hooking up the gaming community with chances to win some dope prizes.
On-Site Fun at the OVO Arena
For those lucky enough to attend the three days of Counter-Strike madness, Pot Noodle will have a booth set up, offering interactions and cool swag. The brand will also be plastered on in-arena advertising screens, making sure everyone knows who’s keeping them fueled.
BLAST’s Take on the Partnership
Alexander Lewin, BLAST’s SVP of Commercial Revenue, shared his excitement: “BLAST has been teaming up with iconic brands for nearly four years, and we’re stoked to welcome a snack legend like Pot Noodle. With a jam-packed year of esports and arena events in London, we’re pumped for the return of top-tier Counter-Strike. Fans are in for a treat both on-site at the booth and through our global broadcast.”
Unilever’s Hype
Amanpreet Singh, Unilever’s Global Brand Partnerships lead for Gaming, added: “Gaming is becoming the core of culture, community, and commerce. Partnering with BLAST for the Premier Spring Final in London is a perfect fit for us. Pot Noodle is all about quick, easy, and tasty satisfaction, just like the fast-paced world of esports. We’re excited to bring some fun and flavor to the fans, both at the event and online.”
What’s at Stake
The BLAST Premier Spring Final kicks off on June 12, with eight of the best Counter-Strike teams vying for a whopping $425,000 prize pool. The winning squad will secure a spot in the BLAST Premier World Final later this year.
Competing Teams
Brace yourselves for epic plays from these top teams:
- Astralis
- FaZe Clan
- G2 Esports
- Natus Vincere
- SAW
- Virtus.pro
- Team Spirit
- Team Vitality
Get ready to see Pot Noodle spice up the BLAST Premier Spring Final with their iconic presence and make this a truly memorable event for gamers everywhere!
