Today, Atari announced the formal kick-off of its year-long 50th Anniversary celebration with the unveiling of its all-new commemorative logo, dubbed “GoldSchool Sunnyvale,” as well as a few peeks into what can be expected to drop over the next twelve months, including a new game collection, merchandise, and more.
Atari’s various 50th Anniversary celebratory activities ultimately honor the company’s monumental influence on the gaming industry as we know it today, as well as offer an exciting look ahead to the future for the innovative entertainment company.
Pioneering Video Game Company Begins Celebration of 50 Years of Activity with Reveal of “GoldSchool Sunnyvale” Logo, Remastered Anniversary Games Collection, and Limited Edition Anniversary Merchandise.
The new commemorative logo incorporates Atari’s iconic “Fuji,” which will continue to serve as the primary Atari brandmark and has been named the “GoldSchool Sunnyvale” logo as a tribute to the legendary original Atari internal design studio, based in Sunnyvale, California, and also to acknowledge the “golden anniversary” of the games industry Atari helped launch. The new Atari 50th Anniversary logo, and future creative variants, will be used across marketing communications, on games, and on first-party and licensed products through the end of the 2022 golden anniversary year. Atari will celebrate its official anniversary on June 27th, 2022, 50 years since the date the company was originally incorporated.
Additional anniversary announcements, including new multi-platform game titles, such as Atari’s upcoming Food Fight remake, and major licensing collaborations will be made in the coming year. Atari began ramping up for the 50th Anniversary with the launch of the Atari VCS Videogame Computer System in June 2021, and the launch of the Recharged game series for PC and console, which updates classic Atari games for modern players and hardware.
As part of the roll-out of Atari’s 50th Anniversary celebration, Atari has released a limited supply of t-shirts featuring the GoldSchool Sunnyvale logo. The t-shirts are available for sale on Atari’s website and can be purchased in limited-edition Atari VCS anniversary bundles on AtariVCS.com.
Atari will release a 50th Anniversary Games Collection in 2022 that includes remasters of seminal Atari classics along with supplemental content that explores the origins of the titles and their impact on the videogame industry.