Yo, listen up, G-LYFE Nation! BLAST, the heavy-hitter in the esports realm, just secured a cool €12.7 million. They’re getting this mad loot to scale up their operations on a global stage. The Export and Investment Fund of Denmark (EIFO) is among the investors dropping coin to fuel this venture.
Aiming for Global Domination in Esports
BLAST ain’t new to the game. They’ve been grinding, growing consistently over the past 18 months. They’ve got plans, fam, not just to be another player but to build leading esports ecosystems. That means throwing down events worldwide and buffing up their in-house tech and broadcasting capabilities.
The Squad: Valve, Ubisoft, and Epic Games
This year, BLAST teamed up with the big leagues—Valve, Ubisoft, and Epic Games—to give life to some of the most hyped esports ecosystems. We’re talking about Counter-Strike via BLAST Premier, Rainbow Six Siege with BLAST Rainbow Six, and Fortnite through FNCS. They’ve been globe-trotting, filling arenas from Paris to Copenhagen, to Washington, D.C., and Atlanta.
Leveling Up the Tech and Broadcasting Game
For those not in the know, BLAST already operates an esports studio out of Brondby, Denmark. Their broadcasts reach a global audience in 154 territories and 28 different languages. Yeah, they’re global like that. The investment will also supercharge BLAST’s technology offering, including their recently launched live viewing platform, BLAST.tv.
Breaking Records and Scoring Goals
Robbie Douek, the CEO of BLAST, didn’t hold back. He said 2023 has been a record year, expanding their crew and increasing their revenue by 11 times over the past three years. Erik Balck Sørensen, the Chief Investment Officer at EIFO, echoed the sentiments, praising BLAST’s role in the exponential growth of Danish esports.
A Milestone Event in France
ICYMI, BLAST made headlines this May with a record-breaking Counter-Strike Paris Major. Announced by President Macron himself, the event became the largest esports showdown in French history, packing the Accor Arena with over 50,000 fans across four days.
So, there you have it, folks. BLAST is making moves, and with this new investment, they’re only gearing up to become an even bigger juggernaut in the esports world. Keep those eyes peeled.
