Introduction: A Delicious Blend of Dining and Gaming
In a groundbreaking move, Nordcurrent, a renowned developer and publisher, has inked a licensing deal with TGI Fridays, marking the restaurant chain’s first foray into the gaming world. This partnership introduces TGI Fridays into Nordcurrent’s popular mobile game, Cooking Fever, blending the thrill of gaming with the allure of dining.
TGI Fridays Joins the Cooking Fever Craze
Launched in late December, the TGI Fridays-themed play area in Cooking Fever has already garnered over 4 million plays. Players can immerse themselves in an authentic TGI Fridays experience, complete with nearly 100 branded features. These include the restaurant’s signature menu items, distinctive interior design, kitchenware, and the classic exterior look, offering a pixel-perfect representation of the beloved eatery.
Strategic Synergy: Restaurant Meets Mobile Gaming
Victoria Trofimova, CEO of Nordcurrent, highlights the dual benefits of this collaboration. It not only spices up the gameplay for Cooking Fever’s 10 million monthly active enthusiasts but also reinforces the game’s status as a top pick among mobile gaming aficionados. The partnership cleverly marries TGI Fridays’ global brand appeal with the interactive world of Cooking Fever, creating a unique gaming experience that resonates with both foodies and gamers.
TGI Fridays’ Digital Leap: Expanding Brand Horizons
Kathleen Schloth, SVP & Chief Supply Chain Officer at TGI Fridays, expresses excitement over this digital venture. By stepping into the video game arena, TGI Fridays extends its brand reach, offering a virtual yet vivid representation of its iconic restaurant to a global audience of mobile gamers. This initiative not only boosts the restaurant’s brand recognition but also aligns seamlessly with its worldwide growth strategy.
What’s Cooking for 2024: More Culinary Adventures Await
The TGI Fridays restaurant will be a staple in Cooking Fever throughout 2024. Nordcurrent is cooking up more such branded integrations, planning to sprinkle similar elements into its other simulation titles like Airplane Chefs and Pocket Styler. This strategy indicates a delicious future where the worlds of culinary arts and mobile gaming continue to merge in exciting, innovative ways.
Platforms: iOS, Android, Microsoft Windows
