Gold-Winged Helmet Logo Connects Team to Los Angeles’ Championship Tradition,and Ties Valiant Brand to Immortals’ Core Values.
Immortals, the Los Angeles–based esports organization,
today announced its new brand in Blizzard Entertainment’s forthcoming Overwatch League™, the
Los Angeles Valiant. The new franchise, one of two Overwatch League teams based in Los
Angeles, also unveiled its logo and colors, a gold-winged helmet and gold and green, respectively.
“We’re thrilled to unveil the Valiant, L.A.’s newest professional franchise,” said Immortals CEO
Noah Whinston. “The opportunity to build a new sporting brand in the entertainment capital of the
world is one we do not take lightly, and we thought long and hard about brand elements that would
connect our Overwatch League franchise to the core values of Immortals, and to this iconic city.
At the same time, we wanted a brand that was strong and distinctive enough to stand on its own
and prioritized a brand, colors, and logo that emphasized the commitment to competitive
excellence and championships that Los Angeles expects from its teams. We’ve achieved that with
‘Valiant.’ Signifying heroism and demonstrating courage, bravery, and determination — that’s who
we are and who we will always strive to be.”
Immortals Chairman and CrossCut Ventures Managing Director Clinton Foy remarked, “Clearly
there is synergy between our Immortals and Valiant brands. The helmet, to us, represents the
combination of aggressiveness and protection. That’s how we feel about Immortals, and how
we’ve worked with our fans to grow that brand over the last two years. We’ve pushed, we’ve made
changes, we’ve grown remarkably quickly, yet at the same time, we safeguard our core values
and protect those values at all costs. We plan to take that same approach in Overwatch League.”
“As an organization, we’re laser-focused on our founding principles, core values, and commitment
to be the most accessible, authentic, and transparent organization in esports,” said Immortals
President and COO Ari Segal. “The launch of the Los Angeles Valiant allows us to double down
on those values, continuing to raise the bar for community engagement and building deep,
authentic connections between our team and our fans. We are absolutely competing for
championships; at the same time, we’re competing to create the most unique, compelling and
differentiated live entertainment experience in this marketplace. Our fans will be key pieces of
both journeys.”
Announced at BlizzCon 2016, Blizzard Entertainment’s Overwatch League represents an
evolution in the world of esports. Overwatch, first released in May 2016, was designed and
released with competitive professional gaming and esports in mind, and has grown rapidly,
boasting 35 million players worldwide. Overwatch League, which launches in December with
preseason play, is the first major global esports league built on the local franchise model endemic
to traditional sports leagues. Overwatch League is the first professional sports league to enjoy a
truly global footprint, with teams based in the United States, China, Europe, and South Korea.
Overwatch League kicks off preseason play on December 6, 2017, with a series of exhibition
matches featuring all 12 teams. The regular season begins January 10, 2018, and will run through
June, with playoffs beginning in July. Games will be played at Blizzard Arena Los Angeles in
Burbank.
