Rec Room, the renowned free-to-play game celebrated for its immersive social and virtual experiences, has joined forces with Mattel, Inc. once again to bring the beloved Barbie brand to its global audience. This exciting collaboration allows players to enhance their avatars with the latest Barbie and Ken outfits, including western-themed accessories such as cowboy hats, vests, and belts.
A Notable Partnership
In an unforgettable appearance during Apple’s Vision Pro debut announcement in early June, Rec Room showcased its ability to captivate a diverse and extensive audience through its array of branded content. This new Barbie activation marks another milestone in the successful partnerships forged by Rec Room, including collaborations with the NFL and hosting their first music festival, Rec Rocks.
Mannat Sra, Head of Partnerships at Rec Room, expressed her excitement about the partnership, stating, “We are incredibly excited to partner with Mattel and bring the iconic Barbie brand to Rec Room. The Barbie activation will provide our community with a fun experience, allowing them to embrace their creativity and bring the hot-pink-infused energy of Barbie to our community.”
Fostering Creativity and Social Interaction
By incorporating iconic characters like Barbie and Ken, Rec Room aims to deepen player engagement and promote meaningful connections within its virtual world. Mike DeLaet, Global Head of Digital Gaming at Mattel, expressed delight in collaborating with Rec Room, a platform that shares their passion for fostering creativity and social interaction. Together, they strive to provide players with a unique opportunity to engage with the Barbie brand and ignite their imaginations.
Barbie Outfits Unleashed
Starting July 26th, players will have the chance to purchase the exclusive Barbie outfits in-game, allowing them to transform their avatars and dive headfirst into a world of adventure, friendship, and limitless possibilities. Whether participants choose to immerse themselves in imaginative role-playing scenarios, embark on quests, or simply socialize with friends, the Barbie activation promises to bring boundless joy and inspiration to all who enter Rec Room’s virtual universe.
The addition of the Barbie collection underscores Rec Room’s commitment to offering diverse and captivating experiences to its users. With Mattel’s iconic Barbie brand integrated seamlessly into the game, players are sure to find new ways to express their creativity and individuality, all while immersing themselves in a vibrant and supportive virtual community.
The collaboration between Rec Room and Mattel to introduce the In-Game Barbie Collection represents a groundbreaking fusion of virtual worlds and beloved brands. As players don their avatars in the latest Barbie and Ken outfits, they are sure to discover a renewed sense of wonder and excitement within the dynamic landscape of Rec Room. The enduring appeal of Barbie transcends generations, making this activation a perfect fit for a game that thrives on fostering connections and sparking the imagination of its diverse audience. With the release of the Barbie collection, Rec Room sets a new standard for incorporating cherished brands into its virtual realm, promising an engaging experience that celebrates creativity, friendship, and fun.
Platforms: Android, iOS, PlayStation 4, PlayStation 5, Xbox Series X|S, Xbox One, Meta Quest, Pico 4, Microsoft Windows
