In a groundbreaking collaboration, One Up, a leading on-demand esports company, has partnered with Take-Two Interactive’s 2K label to become the official on-demand esports platform for the NBA 2K franchise. This multi-year deal aims to democratize access to video game tournaments and provide amateur gamers with a unique opportunity to showcase their skills in competitive gaming.
Fall Kickoff with Free-to-Enter NBA 2K24 Tournaments Hosted by NBA Stars
The collaboration is set to kick off this fall, shortly after the much-anticipated launch of NBA 2K24 on September 8th. To celebrate the game’s release, One Up will power a series of free-to-enter online tournaments hosted by NBA stars. These tournaments will be open to millions of NBA fans and competitive NBA 2K gamers, creating an exciting opportunity for participants to compete and win great prizes.
A New Pathway for Amateur Gamers
The NBA 2K/One Up deal recognizes the immense potential of providing amateur gamers with an open pathway to participate in competitive gaming tournaments.
One Up’s CEO, Brandon Pitts, expressed his vision for the partnership, stating, “With this landmark NBA 2K deal, we want to lower the barrier of entry to esports tournaments. Our collaboration with 2K has laid the blueprint for helping publishers build game loyalty and community through tournaments that are truly open to all. At the end of the day, gamers want to compete to showcase their skills, and now they can do that and earn like the pros.”
The Power of Online Competitive Gaming
Ronnie Singh, Head of Lifestyle and Content Marketing at 2K, emphasized the passion and dedication of NBA 2K fans, who are known for their intense competitiveness and engagement in gaming. With One Up’s involvement, the online competitive gaming scene is expected to reach new heights, providing fans with even more opportunities to compete and win valuable prizes.
One Up: Pioneering Accessibility in Esports
One Up has an inspiring origin story, tracing back to its founder, Brandon Pitts, who established the company during his college years. Pitts transformed his dorm into a hub for video game tournaments, realizing the significant demand for accessible esports opportunities. The tech platform he created allowed gamers to compete and monetize their skills in one-on-one matchups or tournament gameplay. Today, One Up boasts an impressive user base of over 750,000 registered gamers who share the desire to compete and earn rewards.
Empowering Gamers with Innovative Products
As a trailblazer in the esports industry, One Up operates two flagship products: the GameChangers OS platform and the Play One Up app. The GameChangers OS platform is a proprietary esports Software as a Service (SaaS) that enables anyone to create, market, and monetize their own esports tournament within minutes. On the other hand, the Play One Up app serves as the world’s foremost on-demand esports marketplace, connecting gamers and allowing them to monetize their gaming skills in one-on-one matchups or tournament gameplay. The platform supports popular games such as Call of Duty, Fortnite, Madden NFL, NBA 2K, FIFA, and NHL.
The collaboration between One Up and Take-Two Interactive’s 2K label represents a significant step forward for the esports community. By providing free-to-enter NBA 2K24 tournaments hosted by NBA stars, the partnership aims to empower amateur gamers and create a more inclusive and accessible competitive gaming environment. With One Up’s dedication to innovation and accessibility, the future of esports is looking brighter than ever before.
