Ubisoft+ Takes a Leap: Introducing Premium and Classics
Ubisoft, a powerhouse in the gaming world, is taking a significant step forward with its subscription service. Today marks the debut of Prince of Persia: The Lost Crown on Ubisoft+, alongside a major evolution of Ubisoft’s subscription plans. The familiar Ubisoft+ Multi-Access and PC Access are getting a revamp and will now be known as Ubisoft+ Premium. This upgraded service promises gamers day-one releases, early access to select titles, premium editions, monthly rewards, and more, all under a unified subscription. But that’s not all. Ubisoft is also rolling out Ubisoft+ Classics on PC, offering a handpicked selection of beloved back-catalog and live games.
Ubisoft+ Premium vs. Ubisoft+ Classics: What Gamers Need to Know
Philippe Tremblay, Director of Subscription at Ubisoft, sheds light on the key distinctions between the two services. Ubisoft+ Premium is the all-in-one package, granting day-one access to new releases and, in some cases, early access to upcoming titles, including Prince of Persia: The Lost Crown. This service extends beyond new releases, encompassing premium editions, DLCs, and monthly rewards, accessible across Xbox, PC, and Amazon Luna. Ubisoft+ Premium is available for $17.99/month.
On the flip side, Ubisoft+ Classics focuses on a curated collection of Ubisoft’s most popular back-catalog titles, such as Far Cry 6, Rainbow Six Siege, and Watch Dogs: Legion. This growing catalog, now available on PC through the Ubisoft Store for $7.99/month, is also included for PlayStation+ Extra and PlayStation+ Premium Members.
Four Years of Ubisoft+: A Journey of Growth
Reflecting on the past four years, Tremblay highlights the significant milestones of Ubisoft+. The service has entertained millions of players, accumulating over 600 million hours of playtime. 2023 stands as a record-breaking year, with the highest monthly active users since its inception. These numbers signify a robust and growing community of Ubisoft fans.
Gaming Preferences on Ubisoft+: Diverse and Evolving
Assassin’s Creed and Rainbow Six lead the pack in playtime, but the diversity in top games per platform is evident. New releases like Assassin’s Creed Mirage and The Crew Motorfest quickly climbed to the top five, showcasing the dynamic gaming preferences within the Ubisoft+ community.
Subscription vs. Purchase: Expanding Gaming Horizons
Tremblay notes an interesting trend: one in ten Ubisoft+ subscribers are new to Ubisoft games, indicating the subscription model’s potential to introduce fresh audiences to the Ubisoft universe. This trend underscores the role of subscriptions in broadening gamers’ experiences.
Curating the Classics: A Focus on Back Catalog
Ubisoft+ Classics is more than just a collection; it’s a carefully crafted service designed to highlight and continuously expand Ubisoft’s rich back catalog, offering players new worlds to explore.
No Changes for Current PC Subscribers
Current Ubisoft+ PC Access subscribers will retain their existing plans and pricing, ensuring a seamless transition during this evolution.
Combating Churn with Rich Content and Future Plans
To address churn rates, Ubisoft+ focuses on building value for its subscribers. The commitment to deliver new games, including early access and day-one releases, is central to this strategy. Ubisoft+ also looks forward to incorporating the Activision Blizzard catalog, adding to the already diverse and rich game lineup available. This strategic expansion, coupled with additional perks, aims to provide compelling reasons for players to maintain their subscriptions.
Activision Blizzard Catalog: A Tease of What’s to Come
While details are still under wraps, the anticipation for the Activision Blizzard games catalog is palpable. Tremblay expresses excitement about the upcoming offering, promising to deliver an optimal experience for subscribers. More information on this collaboration will be revealed in due course.
A New Chapter for Ubisoft+ Ubisoft’s latest move with Ubisoft+ signals a fresh and dynamic approach to gaming subscriptions. By balancing new releases with cherished classics, and extending its reach across multiple platforms, Ubisoft is redefining what a gaming subscription can offer. As the gaming world continues to evolve, Ubisoft+ seems poised to be at the forefront, offering diverse experiences to gamers across the globe. Stay tuned to G-LYFE for more updates on this evolving gaming saga.
