Ultra, in collaboration with CLD Distribution, is set to revolutionize the world of competitive gaming with the launch of its cutting-edge esports platform, Ultra Arena. The platform is a brainchild of AAA games industry talent, hailing from renowned companies like Ubisoft, Playstation, and Nintendo. After successfully conducting closed beta tournaments, Ultra Arena is all set to make its global debut on August 8th, 2023. Designed to cater to players of all skill levels, the platform aims to provide a convenient and inclusive hub for gamers to engage in competitive gaming and win exciting rewards.
A Unified Gaming Experience
In a bid to streamline the competitive gaming landscape, Ultra Arena seeks to eliminate the need for players to navigate multiple third-party websites and Discord servers. Instead, the platform seamlessly integrates within Ultra’s existing ecosystem of PC gaming apps. By centralizing tournament organization, rewards, and prizes, Ultra Arena simplifies the process for both casual gamers and seasoned professionals.
Opportunities for Brands and Organizations
Ultra Arena’s innovative approach not only benefits gamers but also offers a plethora of opportunities for publishers, esports organizations, and gaming brands to connect with their audiences. With the option for tournament sponsorships and custom branding, brands can engage with their fans in exciting new ways. Additionally, they can host exclusive tournaments and events while scouting emerging esports talents to represent them, fostering a thriving esports community.
Diverse Game Titles and Flexible Rewards
Covering a wide range of popular game titles, Ultra Arena hosts tournaments for games like League of Legends, Overwatch 2, CSGO, PUBG, and other titles available on Ultra Games. The platform grants tournament organizers the flexibility to customize rules, brackets, and reward systems to cater to different skill levels. Prizes include the use of Ultra’s $UOS ecosystem token, digital games, digital collectibles, and even physical licensed products like graphics cards and keyboards, tradable on Ultra’s integrated Uniq Marketplace.
The Visionaries Behind Ultra Arena
At the helm of Ultra and Ultra Arena are Nicolas Gilot and David Hanson, esteemed co-CEOs with a rich history in gaming and esports. Their profound passion for the industry led them to create their own CSGO organization back in the early 2000s. Speaking about the launch of Ultra Arena, Nicolas Gilot emphasized the platform’s purpose to provide a seamless and inclusive competitive environment for gamers of all levels. The ambition is to make tournaments easily accessible while providing opportunities for esports and gaming brands to engage their fan bases effectively.
An Exciting Partnership
Raphael Pluta, the CEO of CLD Group, expressed his pride in the partnership with Ultra. With over two decades of experience in the gaming industry, the collaboration is poised to provide gamers a safe and thrilling environment to grow, compete, and have fun. The vision is to create a unique “phygital” experience by connecting physical products with the futuristic esports platform. Pluta also believes that Ultra Arena presents an incredible opportunity for retailers and e-tailers worldwide to build communities, innovative marketing activations, and expand their fan bases.
Expanding Horizons
Following the successful launch of Ultra Games, their next-generation PC games store, Ultra Arena emerges as a natural extension of their gaming ecosystem. The platform aims to accommodate tournaments for various gaming titles, regardless of their availability on Ultra Games. As Ultra Arena progresses, players can expect continuous updates, including large-scale ongoing leagues for major esports titles.
Ultra Arena, a collaborative effort between Ultra and CLD Distribution, is all set to redefine the landscape of competitive gaming. With its user-friendly approach, the platform aims to bridge the gap between casual gamers and esports enthusiasts while providing new avenues for brands and organizations to engage with their audiences. As the gaming industry continues to evolve, Ultra Arena’s futuristic vision promises to create an exciting and inclusive space for gamers worldwide. The global launch on 8th August 2023 marks a significant milestone in the world of esports and competitive gaming.
