Leading marketing agencies specialising in the games market present innovative products for influencer marketing, TV app advertising and audience enhancement
ad2games, Europe’s largest ad-tech company specialising in the marketing of online games, and its sister company nevaly, the first gaming creative agency for influencer marketing, announce that they will participate in the biggest games fair in Europe, gamescom 2017 in Cologne. Between 22 and 24 August 2017 at their joint stand, ad2games and nevaly will present their latest innovative technologies for marketing online entertainment products.
The marketing measures to be presented in Hall 2.1 at Stand E-013 are currently being used in numerous campaigns for well-known games such as Black Desert Online and Naruto Online. Recently, thanks to its use of focused, target group-optimized campaigns via smart TV apps, ad2games has been able to achieve above-average high engagement rates with up to 50% lower costs compared to traditional TV advertising bookings. This has been achieved on connected TVs and additionally on PlayStation 4 and Xbox One consoles using data-based targeting and subsequent optimization.
During the same period, nevaly has been able to implement highly-efficient campaigns for products such as World of Tanks and Pro Evolution Soccer 2018, whose success is due in particular to the creative approach of the Berlin-based company. Instead of focusing on the conventional ‘Let’s Play’ methodology, nevaly collaborated closely with the influencers to create high-quality content that is ideally suited to the individual audience of the selected channels and which thus optimally reaches the target groups.
In addition to state-of-the-art TV app advertising and target group-optimised influencer marketing, at the fair both companies will also present additional marketing tools for marketing games, including from the areas of programmatic branding and audience enhancement.