Arctic Theory, a game development studio led by industry veterans from CCP Games and Electronic Arts, has announced the official name for its forthcoming MMO previously known as Codename: Annex. The genre-bending MMO will now be called “Pioneers of New Dawn” (PoND). Alongside the name reveal, the studio has unveiled a new website, brand refresh, and detailed launch strategy.
Background of Arctic Theory
Founded in 2020 and helmed by professionals who have worked on renowned titles such as EVE Online and The Sims franchise, Arctic Theory aims to create ambitious and unique world-building experiences. Their forthcoming title, Pioneers of New Dawn, promises to uphold these standards.
About Pioneers of New Dawn
Pioneers of New Dawn is a sandbox MMO set in the persistent world of New Dawn. The game revolves around the optimistic descendants of former inhabitants called Pioneers, who are urged to explore, survey remnants, and rebuild society after a global ecological disaster. Players will work on establishing outposts, trade networks, and thriving colonies, leaving their mark on the evolving environment of New Dawn.
Launch Strategy
Arctic Theory’s launch strategy for PoND includes a deliberate implementation process. A closed alpha phase will provide a robust introduction to the game world and its foundational mechanics. The official date for this phase will be announced in Q1 2023. As the development progresses, new features will be incorporated, leading to a full release. The studio emphasizes its commitment to delivering on promises and providing transparent timelines for development milestones.
New Website and Community Engagement
The revamped official website of Arctic Theory now features dedicated sections for dev blogs, studio news, and video content. An option to sign up for a newsletter is also available, providing updates on PoND’s launch, playtesting, and development, along with exclusive offers and event invitations.
Brand Manager’s Statement
Publicist and Brand Manager Dustin Hucks states, “Our objective is a constant flow of information to players and media about Pioneers of New Dawn from now until its full release. The aim is to ensure everyone is well-informed of our progress, the timing of our actions, and the principles guiding our decisions.”
A New Logo Reflecting the Future
Arctic Theory also revealed a new company logo featuring the Arctic fox, an icon of the unique Icelandic landscape. This symbol reflects both personal significance and the aspiration to be recognized as a symbol of innovation in the MMO genre.
To The Arctic
The announcement of Pioneers of New Dawn marks an exciting step in Arctic Theory’s journey. With a dedication to innovation, transparency, and community engagement, the studio invites players to join them on this promising venture. The game’s planned closed alpha and continued updates are set to foster a rich gaming experience that resonates with MMO enthusiasts worldwide. Further information on the closed alpha date will be announced in Q4 2023.
Platforms: Microsoft Windows
