Updates and announcements for “GUNDAM Open Innovation” from “GUDA,” the GUNDAM powered, sustainability project seeking to resolve social issues.
Bandai Namco Group’s companywide project, “GUNDAM PROJECT,” started today with Bandai Namco Group CGO (Chief Gundam Officer) and GUNDAM business supervisor, Koji Fujiwara taking the stage to start the “3rd GUNDAM Conference”.
This is the third conference held where announcements have been made to start new projects focusing on the worldwide strategy, brand, and titles, and GUDA, to increase the value of GUNDAM as an IP, and to nurture the GUNDAM brand into an iconic figure for society.
For worldwide strategy, Bandai Namco Group’s key initiatives under the mid-term vision, “Connect with Fans,” will begin in April 2022. Prospects were announced for the “GUNDAM Metaverse Project,” a new initiative seeking to connect the GUNDAM IP with fans. For the brand title project, the latest information was shared for the 2022 new television animation release, “Mobile Suit Gundam: THE WITCH FROM MERCURY”. For the GUDA project, updates have been announced for “GUNDAM Open Innovation,” a program that aims to fulfill future dreams and hopes by applying the ideals in GUNDAM to work towards a sustainable future and facing various social issues.
Bandai Namco Group will continue efforts with taking on difficult challenges and aims to realize a better future through GUNDAM while nurturing the brand into a SP. Please look forward to more to come from GUNDAM projects and initiatives.
*Abbreviation of “GUNDAM UNIVERSAL CENTURY DEVELOPMENT ACTION,” a sustainability project that seeks to face social issues through the GUNDAM brand.
【Worldwide Strategy】
- The “GUNDAM Metaverse Project”
- Project goals
- Moving closer to “SIDE-G”
【Brand Title】
- New Television Animation, “Mobile Suit Gundam: THE WITCH FROM MERCURY”
【GUDA】
- “GUNDAM Open Innovation” Updates
- Project partners for the future arrival of Universal Century decided!
- Result announcement at the “Expo 2025 Osaka, Kansai, Japan” pavilion
Worldwide Strategy Project Announcements
- The “GUNDAM Metaverse Project”
- ＜Project goals＞
Bandai Namco Group will be following a new purpose, “Fun for All into the Future,” from April 2022, which defines Bandai Namco Group’s mission in seeking joy and happiness for the future by delivering fun and excitement to people worldwide.
Under this new purpose, Bandai Namco Group will start a mid-term plan with the new vision, “Connect with Fans,” so that the company can become a hub that connects more deeply, broadly, and in a more enjoyable way to IP fans, partners, group employees, and society worldwide.
The new mid-term plan will introduce a new means of connecting fans to entertainment properties by building a metaverse for each IP under Bandai Namco Group’s portfolio, which is also utilized as a key part of the company’s IP-based strategies. The development will begin with the creation of the “GUNDAM Metaverse” which will become a platform of opportunities for GUNDAM fans worldwide to come together to converse and connect in a variety of categories.
This metaverse will steadily grow to build a solid foundation as the project moves forward into the future. The first step for the metaverse is to create virtual communities for each category and to enable connections to the categories through the use of the BANDAI NAMCO iD (※).
※The BANDAI NAMCO iD is a common account for the BANDAI NAMCO Group, allowing people to enjoy a variety of services and content offered by each group company with a single account.
These virtual communities will meld with the world of GUNDAM as the virtual spaces will be made in the form of space colonies, which will be connected to the “GUNDAM Metaverse” space hub under the name “SIDE-G”.
Plans are underway to build more space colonies themed after a variety of “SIDE-G” categories such as anime, Gunpla, games, music, and more, which will be launched into the virtual space.
Bandai Namco Group will go beyond conventional digital services and use its strengths to merge the digital and physical worlds, so please look forward to more to come.
- The “GUNDAM Metaverse Project”
＜Moving closer to “SIDE-G”＞
- “Gunpla Colony”
The first launch for the completion of “SIDE-G” will be the “Gunpla Colony,” where various Gunpla related experiences will be made available within the virtual world.
Test runs were held in 2021 for the project, “THE GUNDAM BASE VIRTUAL WORLD,” where people can converge from around the world to enjoy the virtual Gunpla entertainment space. Plans are for this virtual space to launch officially as “THE GUNDAM BASE GUNPLA COLONY STORE,” with limited access tests to be held this autumn.
Plans are also in place to install personalized room functions using the BANDAI NAMCO iD, and to form communities through Gunpla products. The “Gunpla Colony” will bring entertainment to the virtual space by merging digital and physical worlds with “Gunpla Battle,” where fans can scan their Gunpla to face others in battle, hosting “Gunpla Contest” events and providing Gunpla lessons online.
- “Esports Colony”
Next in line is the launch of the “Esports Colony,” which is currently in development for completion in 2023.
To mark the beginning of the “Esports Colony,” the “GUNDAM EVOLUTION” first-person shooter (FPS) game will officially launch in 2022. The title will incorporate the best of GUNDAM to provide the pinnacle of entertainment and establish itself as the GUNDAM brand’s first esports-centric FPS game. In tandem with the 6-vs-6 online multiplayer game, “Mobile Suit Gundam: BATTLE OPERATION 2,” the “Esports Colony” gaming community will reach beyond Japan and into the world to bring fans and gamers together.
With “GUNDAM EVOLUTION” taking the lead, there will be a PC version network test of the game that will be held in Japan and the US on April 8th (FRI), so please wait for more to come.
- “Promote the entry of other companies and C to C business in GUNDAM”
In the near future, Bandai Namco Group will urge companies other than the Bandai Namco Group to join the GUNDAM market and allow general users to conduct C2C businesses using the GUNDAM brand in the form of user-generated content (UGC).
By building a metaverse in which character rights are preserved and implementing this initiative, it expects that new Gundam businesses will be created and that this will lead to further expansion of Gundam IP co-created with fans.
The “GUNDAM Metaverse Project” will build “SIDE-G” by launching space colonies for each available category. Bandai Namco Group will create a new economic domain to promote C2C businesses with an invitation for other companies to join a virtual space where GUNDAM fans around the world can enjoy the virtual world together as part of their daily lives. In order to grow to an even larger scale after 2026, Bandai Namco Group will promote the development of each colony with the “Gundam Metaverse” as a pillar of the Group. Please look forward to more to come.
Brand Title Project Announcements
- “Mobile Suit Gundam: Witch of Mercury,” the latest in the Gundam series of animated TV series
Broadcasting will begin in October 2022 on Sundays at 5:00 p.m. on MBS/TBS 28 stations nationwide network (Only in Japan, for outside of Japan, simulcast is planned).
Teaser visual and teaser PV released! In addition, the prequel “PROLOGUE” is scheduled to be released this summer!
The latest TV animation of the Gundam series, “Mobile Suit Gundam: Witch of Mercury,” will start airing every Sunday from October 2022 at 5 p.m. on MBS/TBS 28 stations nationwide in Japan.
As the latest information, a teaser visual depicting the main character and the main character’s mobile suit, a teaser PV, and setting drawings of mobile suits have been released. In addition, the production of “PROLOGUE,” a prequel to the main anime series, has been announced and is scheduled to be released this summer.
GUDA Project Announcements
- “GUNDAM Open Innovation” Updates
＜Project partners for the future arrival of Universal Century decided!＞
The “GUNDAM OPEN INNOVATION” program, which will realize future dreams and hopes by applying the ideals in GUNDAM to working towards a sustainable future, moved into action in June 2021 with an open invitation made available in July 2021. Bandai Namco Group is pleased to announce that a decision has been made for the partners who will be joining the initiative.
【GUNDAM Open Innovation Application Overview】
- Application theme
An open invitation was made to gather a broad range of innovative ideas and technologies in relation to sustainable themes/domains that could help future society deal with the same challenges as the GUNDAM world, such as over-population, environmental destruction, and space colonization.
- Application period
July 15th, 2022 (THU) to October 15, 2022 (FRI)
Selection overview
The open invitation was made to gather partners such as experts from various fields, including innovators, research centers, and leading companies who are earnestly seeking to bring about innovation and a future society based on the Universal Century theme sought by humankind. In particular, areas used to determine partners to join the initiative were: “deep understanding of GUNDAM,” “technology, experience, achievement were the themes of interest,” and “future feasibility (3–4-year plan).”
Action plans for chosen partners are currently in consideration.
【Partner List】
Other submissions are currently being evaluated besides the announced partners. Depending on the submission content and progress, those will also be made public on the official “GUNDAM Open Innovation” website.
- “GUNDAM Open Innovation” Updates
＜Result announcement at the “Expo 2025 Osaka, Kansai, Japan” pavilion＞
Bandai Namco Group will be attending “Gundam Pavilion (tentative name)” in “Expo 2025 Osaka, Kansai, Japan” where an announcement will be made covering results from “GUNDAM Open Innovation” and beckoning the coming of the Universal Century. Please look forward to progress from the initiatives with eyes toward the Universal Century.
