As the historic last ever CS:GO Major takes place this week in Paris, BLAST has unveiled its groundbreaking campaign, ‘Away From Keyboard’, aimed at promoting a healthy and balanced lifestyle within the esports and gaming community.
In collaboration with Novo Nordisk, a leading global healthcare company, BLAST has introduced ‘Away From Keyboard’ to inspire positive change and encourage gamers to adopt healthier habits outside the virtual realm. The campaign will utilize influential ambassadors from the world of esports and Counter-Strike, including renowned figure Jacob “Pimp” Winneche, to champion the cause of leading a balanced and healthy lifestyle.
‘Away From Keyboard’ leverages the power of ambassadors, global broadcasts, and in-arena activations to ignite transformation and inspire millions of gamers and esports enthusiasts worldwide. The heart of the campaign lies in a captivating documentary series where esports luminaries share their personal journeys towards achieving a more balanced lifestyle. They will shed light on their methods of disconnecting from the intense pressures of competitive gaming, finding relaxation away from the glowing screens. The first episode features Jacob “Pimp” Winneche, a prominent Paris Major broadcast analyst.
The campaign will be officially launched during the BLAST.tv Major event, a momentous occasion where 24 teams comprising the world’s top CS:GO players will compete for a staggering $1.25 million prize pool. With over 50,000 fans expected to attend and a global broadcast reaching 100+ territories in 24 different languages, the ‘Away From Keyboard’ campaign will captivate a massive audience.
Robbie Douek, CEO at BLAST, emphasized the importance of a balanced and healthy lifestyle for esports professionals and the gaming community at large. He expressed his delight in partnering with Novo Nordisk, stating, “Away From Keyboard (AFK) will look to promote the understanding that excellence in performance, as well as physical and mental wellbeing, can best be achieved by striking the right balance between gaming and being away from the keyboard.”
Jacob “Pimp” Winneche, esteemed broadcast analyst and former CS:GO player, echoed the sentiment, stressing the significance of striking a balance between gaming and maintaining an active lifestyle. He emphasized that a well-rounded approach enhances the gaming experience, fuels motivation, and sustains energy levels.
The ‘Away From Keyboard’ campaign aims to make a lasting impact by inspiring gamers to prioritize their overall well-being while pursuing their gaming passions. As the CS:GO Major reaches its climactic conclusion, BLAST and Novo Nordisk invite gamers around the world to join the movement toward a healthier and more balanced lifestyle, both in and out of the game.