Turner & IMG’s ELEAGUE has finalized an agreement with independent developer and publisher, Psyonix, in a first-of-its-kind esports industry collaboration that will align the two businesses on premium content production, business relationships, and a unique live event as part of the NCAA Final Four Fan Fest presented by Capital One. Key elements of the partnership include:
Multi-Part ELEAGUE Feature Series
ELEAGUE has committed to producing a series of episodes that will feature the world’s premier Rocket League esports competition, Psyonix’s Rocket League Championship Series (RLCS). The show will cover the players, teams and stories of two upcoming RLCS seasons, Season 7 and Season 8, with the premiere set to air on TBS later in 2019. The program will capture the victories, defeats and untold stories behind the world’s best Rocket League players and teams through all steps of each RLCS season in 2019.
Turner Sports Ad Sales & RLCS
The partnership also provides for Turner Sports’ ad sales team to represent all the advertising and sponsorships across Seasons 7 and 8 of the RLCS.
NCAA Final Four Fan Fest presented by Capital One & Collegiate Rocket League Spring Invitational
In addition, the deal includes plans for the top four teams from the upcoming Collegiate Rocket League (CRL) Spring Season to compete in an exhibition competition held during the Final Four Fan Fest (April 5-8 in Minneapolis). Additional details surrounding this event will be shared in the coming weeks.
“This is a unique, multi-faceted partnership with ELEAGUE aligning with Psyonix to create compelling experiences for fans and work collaboratively to identify new strategic business opportunities,” said Craig Barry, Chief Content Officer, Turner Sports. “We’re excited to partner with them as we build on the success of the previous ELEAGUE Cup: Rocket League events and launch new fan-friendly live experiences, including at this year’s Final Four in Minneapolis.”
“We’re excited to bring Rocket League Esports and the Rocket League Championship Series to new television and collegiate audiences,” said Jeremy Dunham, Vice President of Publishing, Psyonix. “This is a significant step forward for our sport and ongoing relationship with our partners at ELEAGUE. We’re excited to see what the future will bring!”