Reed MIDEM today announces that Esports BAR Cannes, the annual business event for esports leaders and global brands that normally takes place in February, has been re-scheduled until the second half of 2021.
The 2021 edition of Esports BAR Cannes is now programmed from October 13-15, alongside MIPCOM (October 11-14), the world’s leading entertainment content market.
“On-going uncertainty over Covid-19, combined with a desire to provide Esports BAR clients with face-to-face interaction, has encouraged us to move Esports BAR Cannes from February to October, “ says Esports BAR Director, Arnaud Verlhac.
“In 2020, our clients connected via the Esports Bar digital platform. At the same time, they also expressed their desire to meet at a physical event,” notes Arnaud Verlhac. “Holding Esports BAR Cannes in October allows the international esports community to meet up again and, as a bonus, to interact with the thousands of television delegates and companies that attend MIPCOM, the largest entertainment content market of the year.”
