Fashion Meets Gaming in FashionVerse
Tommy Hilfiger is making a fashionable entry into the gaming world with FashionVerse, a game that combines the glitz of fashion with the latest AI technology. Developed in collaboration with Tilting Point, this mobile game is set to dazzle fashion enthusiasts and gamers alike in January 2024.
A Game for Everyone, Everywhere
FashionVerse isn’t just any game – it’s a game with reach. Launching across iOS and Google Play App Stores, it also caters to Netflix’s massive 247 million-member audience via the Netflix Mobile App. Whether you’re an iOS devotee or an Android fan, this game is designed for you.
The Hilfiger Touch: Immersive and Inclusive
Tommy Hilfiger himself sparked the idea behind FashionVerse, aiming to scale fashion through a community-centric gaming experience. With Brandible’s proprietary AI model, FashionVerse offers photorealistic avatars and settings, turning every player into a creator in this visually stunning virtual world.
Stylist Mode & Trendsetter Mode: Unleash Creativity
FashionVerse invites players to engage in design challenges. Whether it’s crafting fashion sets in Stylist mode or creating mood boards in Trendsetter mode, creativity is the name of the game. Plus, with options to vote, comment, and win rewards, players get to immerse themselves in a vibrant fashion community.
Diversity at FashionVerse’s Core
Embracing diversity and inclusion, FashionVerse features models of various sizes, ethnicities, and abilities. This commitment to representation ensures that every player feels seen and valued in the virtual fashion world.
Tommy Hilfiger’s Vision
Tommy Hilfiger expressed his ambition to make fashion more accessible, especially through mobile platforms. By partnering with Tilting Point and Brandible, Hilfiger believes FashionVerse is a significant step in merging fashion with gaming.
Virtual Pop-Ups: A Fashion Fiesta
FashionVerse will host virtual “Pop-Ups” every two weeks, featuring collaborations with major fashion and entertainment brands. These Pop-Ups aren’t just about style – they’re about challenges, rewards, and exclusive digital content, blending fashion, music, and pop culture.
Tilting Point’s Pledge to Fashion Gamers
Kevin Segalla, CEO of Tilting Point, recognized the untapped potential in the fashion gaming market. With FashionVerse, they promise an unmatched experience, giving players a platform to explore personal style and connect with the fashion world in innovative ways.
Expanding Horizons
Tilting Point isn’t new to the gaming scene. Their portfolio includes substantial IP integrations across various platforms, including mobile, console, and PC. With FashionVerse, they continue to explore new frontiers, bringing popular brands to a global audience.
FashionVerse: Hilfiger’s Mobile Game Melds Style & Tech
FashionVerse promises a groundbreaking blend of fashion and gaming, delivering an immersive, community-driven experience. Set to launch in January 2024, this game is gearing up to redefine the intersection of fashion and tech in the mobile gaming arena.
Platforms: iOS, Android
