Doritos, Elgiganten, Magnum Ice Cream, OMEN, and Netflix will team up with BLAST Premier for November’s event
Denmark’s capital will play host to the world’s best Counter-Strike teams and talent later this month
BLAST Premier has teamed up with five partners for this month’s Fall Final in Copenhagen.
Doritos, Elgiganten, Magnum Ice Cream, OMEN, and Netflix will all partner with BLAST Premier for their penultimate event of the year,
The partnerships will see branded content featured on BLAST Premier’s digital channels, bespoke activations in-arena to engage the attending fans, and broadcast integrations reaching over 154 territories around the world.
Elgiganten, Magnum Ice Cream, and OMEN have all teamed up with BLAST Premier for previous events while Doritos and Netflix are partnering with the tournament organizer for the first time. This week’s Fall Final will be the fourth consecutive year OMEN has partnered with BLAST.
Oliver Clarke, Commercial Director for BLAST Premier, said: “We are delighted to be back home in Denmark for our penultimate event of the year and are thrilled to be partnering with five leading brands. The show in 2021 saw us raise the bar in terms of production, entertainment, and fan experience. We have some exciting plans to integrate our partners into the heart of the event for fans watching in-person and from home.”
The world’s best teams and talent will descend on Copenhagen to compete for a $425,000 prize pool and a place in December’s hotly-anticipated World Final.
The Fall Final (November) 23rd – 27th will be the fifth BLAST event to take place in the Royal Arena, following last year’s tournament that saw 25,000 fans attend the event over three days of CS:GO action.