SIDE Expands to Tokyo
Global Audio Titan SIDE Announces Tokyo Studio Opening
Award-winning audio production and localization giant SIDE is leveling up its global game with the launch of SIDE Tokyo. This new venture marks the company’s third major expansion in 2023, following the establishment of studios in major gaming hubs across Paris, London, Shanghai, Montreal, and Los Angeles. SIDE Tokyo aims to enhance the Japanese gaming scene with original dialogue production and a suite of audio services, including dubbing for international content creators.
The Leadership Gameplay
Hiroshi Takao to Helm SIDE Tokyo Under Senior VP Olivier Deslandes
At the operational helm of SIDE Tokyo is Hiroshi Takao, who will report directly to Olivier Deslandes, the Senior Vice President. This strategic move underscores SIDE’s commitment to integrating local talent and expertise in driving its Japanese operations.
Japan: A Key Player in SIDE’s Strategy
Deborah Kirkham on Japan’s Pivotal Role in SIDE’s Global Expansion
Deborah Kirkham, Chief Executive Officer of PTW, emphasized the significance of Japan in SIDE’s strategic expansion. “Tokyo has always been a core part of our business DNA,” Kirkham noted. She highlighted Japan’s profound impact on the gaming industry, particularly in setting trends and standards worldwide. The establishment of a local studio in Tokyo is a strategic move to blend SIDE’s global prowess with local insights, facilitating close collaboration with clients on flagship projects.
SIDE’s Expertise: A Symphony of Services
SIDE Tokyo’s Suite of Audio Services: From Casting to Post-Production
With over a quarter-century of experience in the interactive media sector, SIDE is renowned for its cutting-edge approach and comprehensive audio services. The Tokyo studio will offer a broad spectrum of services:
- Casting
- Talent Negotiation
- Studio Recording
- Performance Direction
- Editorial / Post-Production
- Production Management
- Audio Localization
Conclusion: A Sound Investment in Gaming’s Future
SIDE’s Tokyo Studio: Amplifying Japanese Gaming Narratives Globally
SIDE’s expansion into Tokyo represents a significant investment in the future of gaming audio production. With its comprehensive range of services, SIDE Tokyo is set to play a pivotal role in shaping the auditory landscape of Japanese gaming, contributing to the global gaming narrative.
