HyperX today announced the first-ever resort HyperX Gaming Lounge in Mexico at the Hard Rock Hotel Riviera Maya. Designed to entertain leisure travelers in the Mexican Caribbean, the new gaming lounge contributes to the rising trend of esports as a tourism attraction in regions across the globe.
In collaboration with AIC Hotel Group, the HyperX Gaming Lounge Riviera Maya will be the all-inclusive Hard Rock Hotel’s first venue for gaming-centric events and tournaments. The space features high-performance gaming PCs, popular gaming consoles, a VR station, and the latest HyperX products. The lounge embodies HyperX’s “We’re All Gamers” spirit by encouraging all to meet, interact and play their favorite games in an inclusive space.
As the landscape of gaming, music and entertainment continue to rapidly become one single universal experience, AIC Hotel Group, the experiential hospitality group housing influential brands and offering unmatched vacation experiences, partners with HyperX, the gaming division of HP Inc. and the top choice of high-performance gaming peripherals, to introduce HyperX Gaming Lounge — the first-ever resort HyperX gaming lounge for leisure travelers in the Mexican Caribbean. The HyperX Gaming Lounge Riviera Maya debuts today exclusively for guests of Hard Rock Hotel Riviera Maya, open Monday-Sunday from 2 PM-12 AM to all guests ages 10 and up.
The HyperX Gaming Lounge Riviera Maya, brought to life by the nation’s leading promotional partnership agency, Alliance Connection, is a dynamic interactive lounge concept for resort guests and a true gamer’s paradise. Featuring high-performance gaming PCs, popular gaming consoles, a VR station, and the latest HyperX products, that offer an enhanced experience for any type of gamer. Embodying the HyperX “We’re All Gamers” spirit, the lounge offers an inclusive space for all to meet, interact, and play their favorite games.
“The HyperX Gaming Lounge Riviera Maya brings unique value to the guest experience at Hard Rock Hotel Riviera Maya that goes beyond just catering to kids and teens,” said Frank Maduro, Vice President of Marketing at AIC Hotel Group. “The world of gaming and Esports has grown exponentially in the last few years, and we are thrilled to be ahead of the curve in our industry.”
“We’re excited to co-create a gaming experience that can be personalized for leisure travelers, with a great product and service partner in the tourism industry,” said Wendy Lecot, Head of Strategic Alliances at HyperX. “The HyperX experience at the Hard Rock Hotel Riviera Maya gives gaming tourists of all ages an on-site gaming escape that is fun and relaxing.”
The HyperX Gaming Lounge Riviera Maya will be the all-inclusive Hard Rock Hotel’s first venue for gaming-centric events, tournaments, and a dedicated space to host special appearances and extend travel invitations to the gaming industry’s best of the best, including HyperX personalities and influencers from around the globe. Inspired by a futuristic environment with simple and geometric elements, the new entertainment space is designed, built, and fine-tuned with the gamer in mind — setting the mood for a fully immersive gaming experience.
The HyperX Gaming Lounge Riviera Maya features a variety of HyperX peripherals including Cloud Orbit S Gaming Headset with 3D audio technology, HyperX CloudX Stinger Core Gaming Headset, the perfect entry-level headset for the Xbox gamer, HyperX Alloy Origins Mechanical Gaming Keyboard, a compact, sturdy keyboard featuring custom-designed HyperX mechanical switches, HyperX Pulsefire Surge RGB Gaming Mouse with pinpoint accuracy and HyperX Fury S Pro Gaming Mouse Pads for a proper gaming surface.