HyperX and P.L.A.Y. Launch Innovative Pet Toy Collaboration Inspired by Gaming Peripherals

HyperX, a brand leader in gaming and esports, has teamed up with P.L.A.Y. (Pet Lifestyle and You) to launch a unique collection of pet toys inspired by gaming peripherals. The new line features miniature versions of HyperX’s gaming accessories, all designed to provide pets with hours of fun and entertainment. Made from high-quality, sustainable materials and available in colorful and engaging designs, the toys stimulate pets’ natural instincts to play.

The collection includes an “Alloy Keybark” Gaming Keyboard toy, modeled after HyperX’s Alloy keyboards, with a supersized squeaker and crinkles. There’s also the wearable “Cloud Arfa” Gaming Headset toy, modeled after the Cloud Alpha, which comes equipped with durable dual squeakers. The “PAWdcast” Microphone toy, modeled after the QuadCast S microphone, is interactive and enhanced with hidden rope and advanced textures and sounds designed to capture any pet’s attention. Finally, the “Pulsefur Mat” chill pad, modeled after the Pulsefire Mat mouse pad, is soft and plushy, perfect for pets to rest on after playtime.

The collection is made from sustainable materials and is filled with P.L.A.Y.’s signature PlanetFill filler, made from 100% post-consumer certified-safe recycled plastic bottles. It is also easy to clean, with machine-washable and dryer-friendly features.

The new products will be available just in time for National Pet Day on April 11th at 7:00 a.m. PT. The collection includes individual toys, as well as a set of three pet toys in a gift box, available at MSRP ranging from $10.90 to $79.00. For more information on HyperX x P.L.A.Y.’s gaming-peripheral-inspired toys and accessories availability, please visit the HyperX x P.L.A.Y. informational page.

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