IllFonic’s Strategic Play: Promoting Shannon Gerritzen Gaming giant IllFonic just dropped some epic news – Shannon Gerritzen, the brain behind their dynamic marketing strategies, has leveled up to Head of Publishing. Gerritzen, previously the Vice President of Marketing and Communications, is taking the driver’s seat at a pivotal time. With IllFonic shifting gears to publish indie titles like “Killer Klowns From Outer Space: The Game,” she’s geared up to take the publishing and marketing realms by storm.
Gerritzen’s Gaming Legacy: A Journey of Achievement Talk about a hardcore gaming career! Gerritzen’s story in the gaming universe spans over a decade, with a trophy case that includes roles in hardware, eSports, and game development. Since joining the IllFonic squad, she’s transformed a two-person marketing team into a powerhouse with twelve players and a network of global partners. Her leadership on titles such as “Predator: Hunting Grounds,” “Arcadegeddon,” and “Ghostbusters: Spirits Unleashed” showcases her unrivaled talent and passion for gaming narratives.
IllFonic CEO Drops Major Props Charles Brungardt, the boss at IllFonic, is all praises for Gerritzen. Acknowledging her critical plays in expanding IllFonic’s marketing and communications game, Brungardt is betting big on her to steer IllFonic Publishing. With the gaming world evolving at a rapid pace, Gerritzen’s vision is primed to drive both internal and external projects, positioning IllFonic to dominate the gaming landscape.
Beyond the Console: Gerritzen’s Life Quests Before diving into the gaming arena, Gerritzen championed environmental causes, leading initiatives for the Surfrider Foundation. Her commitment to environmental stewardship and her strategic thinking in PR and events have shaped her unique approach to gaming marketing. As a mother, hula dancer, tennis player, and mentor, Gerritzen is not just winning in the gaming world; she’s a Renaissance Woman acing life in 2023.
What’s Next for IllFonic’s New Head Honcho? With a new chapter unfolding at IllFonic, all eyes are on Gerritzen. Her ambition? To expand the publishing department and bring in games and IPs that resonate with IllFonic’s passionate ethos. Gerritzen aims to craft worlds that aren’t just for play but embody the core of IllFonic’s creative spirit. As she gears up for this next big adventure, the gaming community awaits the new epic sagas IllFonic is set to unleash.
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