High-Speed Alliance Hits the Esports Circuit
Lynk & Co, the global automobile powerhouse, has shifted gears into esports by partnering with BLAST Premier for the upcoming World Final in Abu Dhabi. Scheduled for 13-17 December at the Etihad Arena, this event promises to merge the thrill of top-tier automotive performance with high-stakes esports competition.
A Fusion of Automotive Excellence and Esports Excitement
Lynk & Co and BLAST Premier are setting the stage for a unique blend of automotive innovation and esports enthusiasm. This partnership is a strategic move to bridge two passionate communities: high-performance vehicle aficionados and dedicated esports fans.
Driving the Game: Lynk & Co as the Official Transport Partner
In its role as the official transport partner, Lynk & Co will ensure the smooth transit of players to the Etihad Arena. Additionally, attendees will get an exclusive look at the Lynk & Co 05. The event will also feature a mix of physical and digital experiences, showcasing the brand’s commitment to sustainability, simplicity, and a connected driving experience.
Leaders in Disruption and Innovation Speak Out
Alexander Lewin, VP of Disruption and Programming at BLAST, highlights the shared zeal for technology and innovation between Lynk & Co and BLAST. The collaboration aims to create a unique and engaging experience for Counter-Strike fans at BLAST Premier’s biggest event of the year.
Fred Shang, Deputy General Manager of Lynk & Co, expresses enthusiasm about this partnership, viewing it as a dynamic convergence of esports and automotive sectors. He anticipates memorable live competition moments and is excited about introducing future collaborative projects.
Countdown to the Abu Dhabi World Final
This December, the esports community will witness the second consecutive BLAST Premier World Final in the UAE. The event will feature eight elite Counter-Strike teams battling for the prestigious title, a slice of the $1 million prize pool, and the coveted World Final trophy.
Last year’s champions, G2 Esports, will defend their title against formidable contenders like Heroic, FaZe Clan, Team Vitality, NAVI, ENCE, and MOUZ Esports. The final spot will be filled by the victor of the BLAST Premier Fall Final in Copenhagen, setting the stage for an electrifying esports showdown in Abu Dhabi.
