Once Upon a Time Teams Up with Plan of Attack to Revolutionize Video Game Marketing
In a game-changing alliance, two powerhouses in the video game marketing realm, Plan of Attack and Once Upon a Time, have unveiled a strategic partnership aimed at delivering a full spectrum marketing solution for video game developers and publishers. This collaboration is set to redefine the standards of bringing games to market by offering comprehensive services that cater to all facets of game promotion on a global scale.
A Unified Force in Game Marketing
Plan of Attack, renowned for its international reach and robust public relations strategies for video games, joins forces with Once Upon a Time, a marketing juggernaut known for its full-service capabilities. This merger promises to provide a 360-degree marketing strategy that encompasses analytics, creative development, activations, and market executions worldwide. It’s a narrative every game developer dreams of — having a holistic promotional machine behind their product.
Chris Collins, Managing Partner (Gaming) at Once Upon a Time, expressed enthusiasm about the partnership, emphasizing the enhanced capabilities it brings. “Joining forces with Plan of Attack enriches our toolkit, adding seasoned expertise in PR, influencer engagements, and social media management to our repertoire. This collaboration not only broadens our service offerings but also opens up new avenues for our clients to explore exciting marketing opportunities.”
Elevating Game Promotions to New Heights
Audra McIver, Co-Founder at Plan of Attack, highlighted the synergistic potential of this partnership. “Our vision has always been to provide a one-stop communications solution for game publishers and developers around the world. Teaming up with Once Upon a Time enables us to amplify our efforts and push the boundaries of what’s possible in video game marketing.”
This strategic move by Once Upon a Time and Plan of Attack signifies a pivotal shift in the way video games are marketed. By combining their strengths, they aim to craft innovative marketing strategies that resonate across diverse markets, ensuring that games not only launch successfully but also sustain enduring engagement from global audiences.
The gaming industry can expect this partnership to set new precedents in marketing excellence, offering a comprehensive approach that is both creative and analytically driven. With this dynamic duo at the helm, the future of video game marketing looks not just promising but revolutionary.
