Theorycraft Games Unveils Major Partnerships with NEXON & NetEase for Debut Game Launch
In a significant move for the gaming industry, Theorycraft Games has secured robust partnerships with NEXON in Korea and Japan and NetEase Games in China to publish their inaugural game, currently known as Project Loki. These collaborations mark a strategic effort to tap into Asia’s dynamic gaming markets.
An Innovative Blend of Game Genres
Project Loki, often compared to a fusion of iconic games like League of Legends, Apex Legends, and Super Smash Bros., has been under rigorous development, guided by live community feedback. This engagement has led to a vast network of over 150,000 playtesters from North America and Europe, who have participated in numerous testing sessions to refine the gameplay mechanics and overall user experience.
Expertise and Vision: A Match Made in Gaming Heaven
NEXON and NetEase have placed a high-stakes wager on Project Loki, driven by its promising gameplay and the distinguished track record of Theorycraft’s team. Veterans from acclaimed projects like League of Legends, VALORANT, and Overwatch have come together to forge this new title, blending deep competitive elements with a sprinkle of unpredictability.
Joo Yi, NEXON Korea’s Head of Partnerships, emphasized the game’s unique attributes, “Project Loki stands out as a rare gem that combines intense competition with sheer fun. Our commitment to bringing such innovative titles to our audience remains unwavering.”
On the flip side, Frank Xiang, Vice President at NetEase Games, aligned Theorycraft’s game design ethos with NetEase’s brand as enthusiasts for the creative and competitive aspects of gaming. “The imaginative potential and competitive edge of Project Loki are boundless. We’re excited about this venture and its prospects in China’s bustling gaming scene,” Xiang noted.
A Global Ambition with Local Foundations
While Theorycraft Games will maintain control over publishing in other regions, their strategic alliances in Asia underscore their global outlook and commitment to community-driven development.
Michael Chiang, Head of Asia and Global Corporate Development at Theorycraft, remarked on the privilege of partnering with industry leaders like NEXON and NetEase. “These partnerships are not just about expanding our reach; they’re about enhancing the depth and engagement of our community-centric gaming experiences,” he stated.
As Theorycraft continues to shape Project Loki through their live community playtests, the anticipation for its full-scale launch grows. Both NEXON and NetEase are poised to ensure that Project Loki not only meets but exceeds the expectations of gamers in Asia, reinforcing their positions as leaders in delivering compelling, immersive gaming experiences.
