X Rocker™, market leaders in designing, sourcing and executing gaming furniture, announced today the acquisition of Custom Controllers UK™, a popular manufacturer of custom-made gaming controllers.
The X Rocker brand of gaming and multimedia chairs, are a favorite amongst the gaming community, comfortably establishing X Rocker as market leaders in the sector. With ambitious plans for expansion, the acquisition of Custom Controllers UK offers the Company a strategic opportunity to grow their presence in gaming.
Founded in 2007, Custom Controllers UK has quickly grown to become the premier name in individually designed, premium gaming controllers. Custom Controllers UK are able to offer their customers some 500 unique designs for a truly personal gaming experience. Based in Leeds, England, Custom Controllers UK, customize each individual controller by hand, offering the largest selection of artisan designs, anywhere in the world.
Commenting on the acquisition, Gary Shaw, Managing Director of X Rocker commented, “X Rocker continues to enjoy impressive year-on-year growth worldwide, clearly establishing our company as market leaders in gaming furniture. The acquisition of Custom Controllers UK is enormously exciting. Not only do we plan to scale the unique approach of hand-crafted, controller customization to a global audience, but the skill and expertise of the Custom Controllers UK team will enable us to design and develop new gaming controllers of a premium quality. It’s clear that the team at Custom Controllers UK shares our dedication to customer service, quality and innovation and is therefore a perfect fit for our company.”
Benjamin Lawton, Managing Director for Custom Controllers UK commented, “Today marks an exciting milestone in the history of our company and we are delighted to join the X Rocker family. Through our fresh approach to controller customization, we have been able to build our business swiftly, enjoying a growth of 150% over the last year alone. The team at X Rocker will prove instrumental in taking the business to the next level and have demonstrated their ability to disrupt the gaming market and reach an international audience. Being part of X Rocker will allow us to offer greater choice to gamers, reach new territories and invest in the development of new product lines. We plan to maintain our distinct voice in the industry and continue offering the unrivalled service for which we are known. We look forward to sharing further news in the months ahead.”
