Xsolla, a global video game commerce company, is set to revolutionize the way game developers engage with their audience with the launch of Xsolla Drops. This innovative tool serves as an extension of the Xsolla Partner Network, offering game developers a streamlined approach to expanding their audience and retaining current players through collaboration with influencers and exclusive in-game rewards. By leveraging Drops, developers can create game-specific campaigns and deliver personalized experiences to targeted audiences without the need for coding expertise.
The gaming industry is witnessing a steady rise in user acquisition costs, placing a strain on developer budgets as they seek effective marketing channels. With Drops, Xsolla takes a multi-tiered campaign approach, reinvigorating the excitement of game discovery for players while also providing creators with inherent value and increasing a game’s overall brand awareness.
“Drops gives game developers and publishers the ability to build and reward their gaming audience easily,” explained Alexander Menshikov, Business Head at Xsolla. “We are helping game developers reward their fans, explore new user acquisition methods, and strengthen long-term engagement with a game’s current player base by offering exclusive in-game items and unique experiences. With Drops, developers will create game-specific campaigns with targeted audiences, delivering a personalized experience on a custom landing page with no code required.”
Xsolla Drops addresses the challenges faced by developers in acquiring, engaging, and retaining players, offering a comprehensive marketing solution that incorporates branded websites and close collaboration with influencers, artists, esports pro gamers, celebrities, and renowned agencies. By harnessing the power of Drops, developers can maximize their reach and drive user acquisition and engagement like never before.
One satisfied user of Xsolla’s Drops tool is Scott Robinson, Owner of SprintGP. Robinson shared his positive experience, stating, “We were thrilled with the results of our Drops campaign with Xsolla. The onboarding process was easy and only took a few hours from start to finish. All we needed to do was to fill out the form, upload game design assets, and provide redemption instructions for players to get a reward. Xsolla handled the rest, including web page development and marketing setup. We doubled our user base in less than 24 hours and saw a 300% increase in website traffic. We highly recommend Xsolla’s Drops tool to any game developer looking for new ways to drive user acquisition and engagement.”
With Xsolla Drops, game developers have a powerful tool at their disposal to enhance their marketing efforts, boost user acquisition, and foster long-term player engagement. By offering exclusive in-game items and unique experiences, Drops opens up new avenues for game discovery and rewards loyal players, all while helping developers navigate the increasingly competitive landscape of the gaming industry.
As the gaming landscape continues to evolve, Xsolla remains at the forefront of providing cutting-edge solutions that empower developers to thrive in an ever-changing market. With the launch of Drops, Xsolla is once again demonstrating their commitment to helping game developers succeed by enabling them to connect with their audience in meaningful and innovative ways.
