Azerion and MGA Entertainment Reach Agreement to Gamify Iconic Brands

Azerion launches a content partnership to provide fans of L.O.L. Surprise! O.M.G., Rainbow High, and Na! Na! Na! Surprise the perfect combination of brand immersion and entertainment

Azerion, the digital entertainment, and media platform, today announced the launch of its global digital content partnership with MGA ENTERTAINMENT INC, one of the world’s largest private toy companies. The collaboration is set to bring the most popular MGA Entertainment brands to the casual gaming world and expand Azerion’s dominance in engaging the youth and teenage market globally.

Azerion will launch in the third quarter of 2022 a dedicated MGA Entertainment portal for all the games related to the family and teenage targeted content across brands including L.O.L. SURPRISE! O.M.G., RAINBOW HIGH, and Na! Na! Na! Surprise. This will cover the full cycle from production and distribution to monetization. A series of cross-platform branded games will be released across the Azerion distribution network, which includes Azerion’s gaming portals, telcos, and mobile stores. Azerion is planning a series of marketing and event activities to expand the reach of the branded games and engage the fan community.

With over 17,500 game titles already within Azerion’s content portfolio, the partnership will enable Azerion to further extend its footprint of bringing games to life to their family and teenage audience. Azerion will offer a quality gaming experience for end-users to interact with brands through the games. The platform will help connect MGA Entertainment’s well-known brands to 300,000+ advertisers.

Isaac Larian, CEO & Founder of MGA Entertainment, said:
“MGA Entertainment has a long history of creating successful consumer brands that resonate with kids and teenagers. Through this new partnership, we hope to provide fans of our popular toy characters with a series of casual games that bring them to life in a new dimension. Azerion’s platform and rich experience will centralize all key activities, opening a new window to gaming for us and strengthening our foothold in delivering unique experiences to our worldwide audience.”

Umut Akpinar, Co-Founder and Co-CEO of Azerion, said:
“We have all watched the huge success of the likes of L.O.L. Surprise!, so we are excited to act as the partner of choice to MGA Entertainment on gamifying their brands and bringing quality games to this demographic. Azerion is dedicated to offering a quality gaming experience to end-users and developing deep interaction with brands. It will mark another important development in the targeting of this key market for us. We look forward to seeing how the addition of such iconic IPs to the portfolio raises engagement across our publishers’ networks and improves reach for advertisers.”

Written by
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