Bratz celebrates its 30th anniversary announcing a unique partnership with PUMA in its highly popular, free-to-play mobile game “Bratz Total Fashion Makeover”.
MGA Entertainment, the world’s largest privately held toy company, and Outright Games, the leading worldwide publisher of family-friendly interactive entertainment, today has announced an in-game partnership with the leading sports brand, PUMA, and the highly popular, free-to-play mobile game “Bratz Total Fashion Makeover”.
Iconic footwear from PUMA is making its way onto the small screen in Bratz’ recently released mobile title, Bratz Total Fashion Makeover. Fashionistas can bring fresh footwear to their in-game avatar with this latest round of lifelike content, as they embark on their immersive fashion journey with iconic BRATZ characters.
Fashionistas can add the latest PUMA styles to their real-life wardrobes with the new PUMA x BRATZ collection. Dress like your favorite iconic Bratz characters from the “Bratz Total Fashion Makeover” with bright-colored PUMA footwear silhouettes including Mayze, RS-Curve, and more. The collection will be available starting August 12th, 2021 on PUMA.com, at the PUMA NYC Flagship Store, as well as at Foot Locker, Foot Locker Canada, Kids Foot Locker, and Champs Sports.
Terry Malham, CEO of Outright Games, says “It’s such an honor to work with a sports brand that is as iconic as PUMA and bring together such a unique partnership in one of our games. Engaging with such a massive audience with the popular Bratz brand across mobile platforms is incredibly exciting for us and we can’t wait to see what comes next.”
Isaac Larian, CEO and Founder of MGA Entertainment, says “We are excited to bridge our Bratz dolls who have “passion for fashion” with such an iconic shoe brand like PUMA and Outright Games as the global leader in the world of video game publishing. Being able to give our fans new ways to interact with our brands is always a goal of ours.”
Bratz Total Fashion Makeover, Developed by Graphite Lab, takes fans on an epic journey, guided by Cloe, Sasha, Yasmin, and Jade, as they transform from undiscovered talent, to become the most elite fashion icons in the world. Users can create their own unique Bratz character and win ‘match 3’ puzzles to earn coins that can be used to design their bedroom, create their character’s individual wardrobe and become the ultimate fashion influencer in the world of Bratz.