DoorDash and PAX West Join Forces for Fortnite’s Battle of the Brands 2023

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A Unique Collaboration

PAX West 2023, one of the most highly attended gaming events on the West Coast, will play host to the DoorDash Battle of the Brands Featuring Fortnite, an initiative by event organizers ReedPop and Penny Arcade.

Back for the Third Time

For the third consecutive year, the tournament will be hosted by Chris Puckett. Assisting him are casters Rome and dreamcrazzy. This time, it features a blend of the culinary world with gaming. Eight of the top restaurants, namely Burger King, Del Taco, Jack in the Box, KFC, Little Caesars, McDonald’s, Popeyes, and Taco Bell, will collaborate with eight streamers for intense Fortnite matches.

Kickstarting the Action

The action begins online with qualifiers set to commence on August 18th. Four out of the total eight streamers will participate on their individual channels, competing against one another all through August. As a token of appreciation to their fans, DoorDash will be giving away gift cards worth over $5,000 during the Battle of the Brands.

Main Event at PAX West

All the online streams will converge at PAX West, located at the expanded Seattle Convention Center. From September 1st – 4th, 2023, PAX West will be buzzing with gaming enthusiasts. One of the main attractions is set to be on Saturday, September 2nd, where eight hours of continuous Fortnite gameplay will ensue. These will comprise of Creative islands, team matches, and solo challenges.

Culmination of the Tournament

Sunday, September 3 will mark the conclusion of the DoorDash Battle of the Brands. Scheduled between 2–6pm PT, the finals will see eight streamers, selected based on their previous day’s performance. PAX attendees will join these streamers in the competition. The spotlight will be on the top six contestants who will advance to the ultimate round, vying for the grand prize pool of $25,000.

Words from the Organizers

Jerry Holkins, co-founder of Penny Arcade and PAX, expressed his anticipation for the event, stating, “The lineup is bigger and better than ever and we can’t wait to announce the participants and see who wins the top prize.” Jennifer Richardi, the Head of Consumer Brand Marketing at DoorDash, also voiced her excitement, emphasizing the unique pairing of fan-favorite brands and talented streamers.

Mark Your Calendars

For those keen on witnessing this gaming extravaganza, the DoorDash Battle of the Brands Featuring Fortnite will take place at PAX West on September 2 and 3, with the latter date reserved for the grand finals.

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