Electronic Arts Inc. (EA) and CONMEBOL, the governing body of football in South America, have announced a historic multi-year partnership renewal, solidifying their commitment to the sport. As part of the agreement, EA SPORTS will continue to serve as CONMEBOL’s exclusive Sports Video Gaming Partner, ensuring that South America’s most prestigious football competitions reach millions of fans worldwide through the new EA SPORTS FC brand ecosystem.
This renewed partnership will offer an unparalleled football experience to fans in the region. The integration of world-renowned CONMEBOL competitions, including CONMEBOL Libertadores, CONMEBOL Sudamericana, CONMEBOL Recopa, and CONMEBOL eLibertadores, will provide fans with an authentic and immersive gaming experience.
David Jackson, VP Brand, EA SPORTS FC, emphasized the importance of authenticity in the EA SPORTS FC experience. Through this partnership, both organizations aim to celebrate and elevate South American football on a global scale. Jackson stated, “Our federation partners are key to building an innovative and evolving football platform for fans worldwide, and we are thrilled that CONMEBOL shares our vision for the future of football with EA SPORTS FC.”
For three decades, EA SPORTS has been at the forefront of interactive football, amassing a global community of over 150 million players across various platforms. This partnership with CONMEBOL allows EA SPORTS FC to continue its growth and cater to the diverse needs of football enthusiasts. By collaborating with CONMEBOL, EA SPORTS FC aims to create an inclusive and innovative football platform that offers unparalleled authenticity to fans worldwide.
EA SPORTS FC boasts a vast array of licensed content, including more than 19,000 players, 700 teams, and 30 leagues. The partnership with over 300 global football partners further expands EA SPORTS FC’s reach, facilitating entry into new areas of women’s and grassroots football.
Alejandro Domínguez, President of CONMEBOL, expressed his satisfaction with the partnership renewal, highlighting EA SPORTS’ commitment to expanding and developing South American football. Domínguez stated, “CONMEBOL is committed to searching for new and better resources that enrich the experience for millions of fans in our continent and the world with our tournaments and competitions. On this path, EA SPORTS is a uniquely valuable ally.”
In addition to their support for professional football, EA SPORTS will actively contribute to grassroots football through its EA SPORTS FC FUTURES platform. This collaboration with the CONMEBOL Evolución program aims to promote the growth and development of football worldwide.
Recognizing the importance of women’s football, EA SPORTS will become an official real-world tournament sponsor of the CONMEBOL Libertadores Femenina. This sponsorship highlights EA SPORTS’ dedication to uplifting and accelerating women’s football, further cementing their commitment to supporting the game at every level.
The renewed partnership between EA SPORTS and CONMEBOL not only reinforces their shared commitment to football but also paves the way for new opportunities and innovations in the sport. Fans can look forward to an enhanced football gaming experience that captures the essence of South American football and brings it to screens around the world.
