The Deal Revs Up
Zynga’s mobile racing hit, CSR Racing, is shifting gears in a major way. In a multi-year deal with Automobili Lamborghini S.p.A., CSR Racing becomes an official partner of Lamborghini’s elite Squadra Corse racing team. This partnership is a game-changer, blending virtual racing with real-world motorsport thrills.
What’s in the Mix?
The deal is comprehensive: CSR branding will adorn everything from the Lamborghini Iron Lynx racing team’s gear to its cars. It’s a win-win, enhancing CSR2’s content while boosting Lamborghini’s presence in the gaming world. The Lamborghini SC63 race car, boasting state-of-the-art engineering, is set to make a splash in the FIA Hypercar and IMSA GTP class.
Racing and Gaming Collide
With over 30 Lamborghini models already featured in CSR2, the partnership deepens this roster. It means not only showcasing CSR2 on Lamborghini race cars but also continuing to bring Lamborghini’s engineering marvels into the palms of mobile gamers.
A Historic Leap for Lamborghini
2024 marks a pivotal moment for Lamborghini Squadra Corse as they debut in the FIA Hypercar and IMSA GTP class across 12 global races. Their entry in prestigious events, including the 24 Hours of Le Mans, signifies a leap into a new era of racing excellence.
A Virtual-Real Synergy
CSR2 isn’t just about branding; it’s about experience. Players can now get behind the virtual wheel of the SC63, mirroring the real-world racing saga of Lamborghini. This partnership blurs the lines between gaming and motorsport, offering an immersive experience for fans worldwide.
Voices from the Track
Julian Widdows, Senior Vice President of Racing at NaturalMotion, expresses excitement over this union, highlighting the blend of in-game and real-world activations. Christian Mastro, Lamborghini Marketing Director, echoes this enthusiasm, noting CSR2’s alignment with Lamborghini’s values of excellence and design.
