Legendary Card Game UNO! ™ Launches on Mobile Devices Worldwide

Mattel163, a world class publishing and development studio from Mattel and NetEase, today announced that the company’s first game collaboration, UNO!, has launched for iOS and Android devices. Previously only available via Facebook Instant Games, and in select territories on mobile, the game has already seen a staggering 45 million players to date. UNO! is now officially available to players worldwide in the App Store and Google Play.

YouTube video
YouTube video

“Having already enjoyed enormous success on with UNO! on Facebook’s Instant Messenger service, we’re delighted to have collaborated with our partners NetEase and Mattel to bring UNO! to a worldwide audience today on iOS and Android devices,” said Amy Huang, CEO at Mattel163. “Players throughout the world can now enjoy all the light-hearted, competitive gameplay that the mobile version brings, including new games modes and the chance to instantly connect with friends and family.”

Playing UNO! on mobile devices opens-up a whole new way to enjoy the , featuring a brand-new rule set, inclusive tournaments, additional game modes and the ability to connect instantly with friends and family around the globe. Whether you’re sitting in the comfort of your home, on the go, an UNO! veteran or a newcomer, UNO! is the ultimate competitive family-friendly game! Ready. Set. UNO!

UNO! romantics will be pleased to learn that Cupid hasn’t forgotten them because starting February 1st, the game will celebrate Valentine’s Day with a special Rose Cup quest, encouraging players to complete daily quests. 

Game Features

  • The Classic Game
    • Select Quick Play and start up a new game with classic UNO!™ rules. Play anytime, anywhere you can connect.
  • ‘Room’ Mode
    • Invite friends and set up your own house rules. Play new cards like “Discard All” to remove one colour completely from your hand, or rules like “Stack” and watch your friends pile cards into their hands. This is the ultimate family-friendly mobile party experience that makes it easy for anyone to join.
  • ‘2×2’ Mode
    • Find a friend and partner up to battle in 2v2 mode. Help each other reduce your hand (or your partner’s) to zero as quickly as possible to beat the other team!
  • Chat
    • Easily connect with friends, chat with others during a match or yell “UNO!” into your device when you’re about to win. Strategize with friends or cheer others on.
  • Real-Time Matches
    • Compete in tournaments and special events to win awesome rewards. Top the leaderboards and show-off to your friends! 
  • ‘Go Wild’ Mode
    • A no-holds-barred mode deemed the ultimate UNO!™ challenge. House rules on, two deck play and winnings up to 160 times what you put in. But beware, in this wild scenario, you win big or go home empty handed…

UNO! is the first game launch from Mattel163, the joint venture announced in January 2018 between NetEase and Mattel.

Written by
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