New Horizons: gamescom Expands to Latin America
São Paulo, the vibrant heart of Brazil, is set to welcome a groundbreaking event in the gaming universe. From June 26th to 30th, 2024, the city will play host to the inaugural gamescom latam, a fusion of the world-renowned gamescom and Latin America’s largest games festival, BIG Festival. This collaboration marks a significant leap in the gaming world, aiming to be the largest gaming festival in Latin America, with a record attendance of over 50,000 people.
A Unified Gaming Giant
gamescom latam isn’t just a new name; it’s a symbol of unity in the gaming industry. This event joins the family of gamescom formats, including the original in Cologne and gamescom asia in Singapore. BIG Festival, previously the central hub for Latin America’s gaming industry, now merges into this larger platform, promising even greater visibility and impact.
The Power of Partnership
This event is a testament to the strength of collaboration. Koelnmesse, a global leader in trade fairs, teams up with game, the German Games Industry Association, and Omelete Company, a powerhouse in Brazil’s pop culture scene, to bring this vision to life. Their combined efforts are set to make gamescom latam a pivotal business and launch platform in the global gaming industry.
Celebrating Gaming Culture
According to Gustavo Steinberg, CEO of BIG Festival and now of gamescom latam, this event represents a significant recognition of Brazil and Latin America as key players in the gaming world. It aims to celebrate gaming culture by showcasing the latest releases, top games, and much more. BIG Festival will continue within gamescom latam, highlighting the best independent games globally.
A Strategic Move for the Gaming Community
Felix Falk, managing director of game, and Pierre Mantovani, CEO of Omelete Company, express excitement about bringing gamescom to Brazil. This move consolidates Latin America, particularly Brazil, as an emerging gaming market. With gamescom latam, the region is poised to become a central home for the gaming community and industry.
São Paulo: The Gaming Capital of LatAm
The strategic support of São Paulo’s state and city governments underscores the importance of gaming in culture and the economy. Governor Tarcísio de Freitas and Mayor Ricardo Nunes highlight São Paulo’s commitment to fostering opportunities and growth in the digital entertainment and creative industries.
Event Highlights:
- gamescom latam: The expansion of gamescom into Latin America, offering fans a dynamic platform for gaming experiences, shows, and demos.
- BIG Festival Continues: Maintaining its identity, BIG Festival becomes an integral part of gamescom latam, promoting independent games from around the world.
- Industry Meeting Point: A key platform for global industry networking, partnerships, and game launches in the first half of the year.
- São Paulo, the City of Games: Transforming into the gaming capital during the event, with immersive experiences throughout the city.
Closing Note: gamescom latam is set to redefine gaming events in Latin America, offering an unparalleled platform for fans, industry professionals, and gaming communities. São Paulo awaits, ready to welcome the world to this landmark event in 2024.
