New Partnership and Vision
McLaren Shadow is revving up the virtual racing world with its latest announcement, revealing a dynamic new partnership with NEOM for the forthcoming F1 Sim Racing World Championship. This move signifies a strategic collaboration aimed at fostering sim racing talents from Saudi Arabia, featuring a holistic pathway from novice to professional within the McLaren Shadow Academy.
A Fusion of Traditions and Innovation in Design
The new livery launch showcases a fusion between McLaren’s traditional papaya and the mystique of Shadow black. The design marks NEOM’s integration into the McLaren brand, with their logo taking a prime spot on the race car. Matching the car’s new look, the drivers will don a jersey echoing the same design ethos, symbolizing a blend of tradition and futuristic racing spirit.
Formidable Line-Up to Drive Success
The team’s driver roster boasts the reigning F1 Drivers’ Champion Lucas Blakeley, alongside academy pro Wilson Hughes and the returning Dani Moreno, from the Mercedes-AMG PETRONAS Esports Team. This line-up is a testament to McLaren Shadow’s commitment to nurturing and showcasing top-tier esports racing talent.
Driver Insight: Lucas Blakeley
With enthusiasm brimming, Blakeley expressed eagerness to hit the tracks in the new livery, anticipating a season marked by high performance and the added zest of representing NEOM.
Driver Insight: Wilson Hughes
Hughes, returning to defend the championship, shared his excitement over the team’s prospects, the new livery, and the added support from NEOM, indicating a charged atmosphere within the team.
Driver Insight: Dani Moreno
Moreno, spotlighting the new kit, shared his optimism for the challenges ahead, emphasizing the unity and strength of the team’s bond as they gear up for the competition.
Executive Perspective: Neil Walker
Neil Walker, Head of esports and Gaming at McLaren, celebrated the new partnership with NEOM and the updated aesthetic of the team. He underlined the shared commitment to developing emerging talents and the ambition to clinch the championship title with a striking new look.
