CES 2024: NVIDIA Unveils RTX 40 SUPER Series and Advances in AI, Introduces New Gaming Tech and More
NVIDIA GeForce RTX 40 SUPER Series: A Powerhouse for Gamers and Creators
At CES 2024, NVIDIA dropped some serious tech news, revealing the GeForce RTX 40 SUPER Series GPUs. This lineup includes the RTX 4080 SUPER, RTX 4070 Ti SUPER, and RTX 4070 SUPER. Built on the NVIDIA Ada Lovelace architecture, these GPUs pack a punch with up to 52 shader TFLOPS, 121 RT TFLOPS, and 836 AI TOPS. That means enhanced gaming, creating, and everyday productivity. The RTX 40 SUPER Series starts at $599 for the RTX 4070 SUPER.
Here’s the breakdown:
- The GeForce RTX 4080 SUPER, launching Jan. 31 at $999, brings fully ray-traced games at 4K resolution.
- The RTX 4070 Ti SUPER, out on Jan. 24 for $799, is perfect for high frame rates at 1440p, and up to 4K.
- The RTX 4070 SUPER, available Jan. 17 at $599, offers more cores than the RTX 4070, outperforming the RTX 3090 with less power.
NVIDIA’s Leap into Generative AI
Moving beyond just hardware, NVIDIA is also powering up the AI game. They’ve announced new AI laptops and RTX-accelerated AI software, promising faster and more efficient AI workflows. NVIDIA’s TensorRT-LLM library now supports more pre-optimized models for PCs, and their Chat with RTX tech demo is set to enhance AI interactions. The RTX platform has expanded, with over 50 million devices enjoyed by gamers and creators globally.
Bringing Lifelike NPCs to Games with NVIDIA ACE
NVIDIA’s not stopping at hardware and AI tools. They introduced the NVIDIA Avatar Cloud Engine (ACE) for developers to create more realistic digital characters in games. Tools like NVIDIA Audio2Face and Riva Automatic Speech Recognition are part of this package. Big names in gaming, like Tencent and Ubisoft, are already on board.
RTX Remix and Half-Life 2 RTX Updates
Starting January 22nd, RTX Remix goes into open beta, letting modders transform classic games. Plus, there’s a new trailer for Half-Life 2 RTX, showcasing Orbifold Studios’ work on this community remaster.
G-SYNC Innovations and New Displays
CES 2024 also saw the introduction of new G-SYNC displays, including Alienware’s 240Hz 4K OLED gaming monitor and LG’s 2024 new 144Hz OLED and wireless TV lineup. NVIDIA announced G-SYNC Pulsar technology, blending Variable Refresh Rate (VRR) with Ultra Low Motion Blur (ULMB) for an unparalleled gaming monitor experience.
14 New RTX Games Join the NVIDIA Lineup
The RTX game library keeps growing, with CES adding titles like Horizon Forbidden West Complete Edition, Pax Dei, Diablo IV, and Dragon’s Dogma 2. These games leverage NVIDIA’s latest tech for enhanced gaming experiences.
GeForce NOW: New Content and Expanded Reach
GeForce NOW is leveling up with new Triple-A games, Day Passes, Cloud G-SYNC technology, and expanded support to Japan. This means smoother, higher-quality streaming gaming experiences.
NVIDIA Studio Rolls Out New Tools for Creators
Lastly, NVIDIA Studio is making waves with new software and hardware upgrades for creators. This includes the launch of Generative AI by iStock from Getty Images, RTX Video HDR, and a new Twitch Enhanced Broadcasting beta. NVIDIA Studio laptops and desktops come with these tools pre-installed for seamless creative workflows.
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