Introduction to AFEELA’s Evolution
Sony Honda Mobility Inc. (SHM) has taken the spotlight at CES 2024, Las Vegas, showcasing their AFEELA Prototype. This reveal marks a significant milestone in SHM’s journey to intertwine AI technology with personal mobility, aiming to redefine how we interact with vehicles.
SHM’s Vision: A New Era of Mobility
- Redefining the Relationship: At the heart of SHM’s presentation lies the ambition to revolutionize the connection between people and mobility. This vision is underpinned by advanced AI applications and a commitment to developing a user-centric mobility experience.
- Advancements in AI for ADAS: SHM is leading the charge in integrating AI into Advanced Driver-Assistance Systems (ADAS). The application of Vision Transformer technology and Qualcomm Technologies’ SoCs showcases SHM’s focus on safety and innovation.
The Next-Gen Mobility Experience
- Epic Games Collaboration: In a groundbreaking partnership with Epic Games, SHM is pushing the boundaries of in-vehicle entertainment. This collaboration leverages virtual space to create immersive gaming and entertainment experiences, all powered by the Unreal Engine 5.
- Innovative Simulator Technology: Highlighted at CES® 2024, SHM’s simulator, developed in collaboration with Epic Games, offers a glimpse into the future of interactive mobility. This technology blends AR and extensive metadata, enhancing both safety and user engagement.
AFEELA: More Than Just Mobility
- Co-Creation Program: SHM’s AFEELA Co-Creation Program invites creators and developers to contribute to the AFEELA ecosystem. This initiative underscores SHM’s commitment to evolving mobility into a platform for creativity and co-creation.
- Partnerships Driving Innovation: SHM’s collaboration with Microsoft Azure OpenAI Service and Polyphony Digital exemplifies its dedication to merging the virtual with the real. These partnerships aim to develop a conversational personal agent and enhance human senses through vehicle development.
Showcasing the Future
- Prototype Evolution: The AFEELA prototype, first introduced at CES® 2023, has made strides towards mass production, embodying SHM’s vision of the future of mobility.
- Hands-On Experience with Simulator: CES® 2024 attendees have the unique opportunity to experience SHM’s vision firsthand through an AR-enhanced simulator, showcasing the potential of integrating gaming and entertainment into mobility.
Sony Honda Mobility’s showcase at CES® 2024 is not just about unveiling a new vehicle prototype. It’s a bold statement about the future of mobility, where AI, entertainment, and user experience converge to create something truly revolutionary. With the AFEELA Prototype, SHM is steering us towards a future where our vehicles are not just means of transportation but extensions of our digital lives. Stay tuned with G-LYFE for more updates and insights from the world of gaming and technology.
