Launching today, “Vengeance” is a role-playing video game inspired by the feature film The Northman, created in Fortnite.
Focus Features, in partnership with global gaming firm Loaded, announced today that it’s thinking differently about promotion for its upcoming movie The Northman, an action-filled epic from director Robert Eggers that follows a young Viking prince on his quest to avenge his father’s murder.
The firms collaborated to create a custom, playable RPG based on the thematic direction of the movie as a way to drive engagement around the film’s April 22nd release, releasing a trailer and partnering with content creators from Twitch and YouTube to promote their first entry into the metaverse.
Top gaming content creators will play “Vengeance: Inspired by The Northman” live on their streams to preview the experience, which estimates a 20+ hour playtime for completion of main and side-quest storylines. The public can also play the RPG, for free, by entering island code 6089-1011-3272 into Fortnite.*
Global gaming firm Loaded pitched Focus Features on building the experience back in December 2021and has been working with Team Unite to build “Vengeance” since shortly thereafter. Loaded supports a cadre of top brands with gaming strategies and campaign execution, as well as manages some of the biggest creators in the gaming industry.
The Northman is released exclusively in theaters on April 22nd, 2022. The movie is packed with a cast full of legendary stars working at the height of their skill, including Alexander Skarsgård, Nicole Kidman, Anya Taylor-Joy, Willem Dafoe, Ethan Hawke, and Björk.
