Twitch Rolls Out New Revenue Sharing Framework: Unpacking the Plus Program
Hey Gamers! Major news dropping from Twitch’s HQ: they’ve revamped their payout system, and it’s not just a cosmetic upgrade. We’re talking about a full-on overhaul that’s set to change how streamers earn their bread. Let’s dive into the nitty-gritty of Twitch’s big announcement.
Plus Program – A New Era for Streamers
- What’s New: Twitch has rebranded and expanded its Partner Plus Program, now simply dubbed the “Plus Program.”
- 60/40 Split Details: Streamers, gear up for this! If you maintain 100 Plus Points for three straight months, you’ll be looking at a 60/40 net revenue split on your paid and gift subs. This is a fresh addition, aiming to widen the circle of beneficiaries.
- 70/30 Split Accessibility: The bar’s been lowered, folks. The threshold for the 70/30 revenue split is down from 350 to 300 Plus Points. More streamers, more earnings!
Breaking the $100K Cap
- Old Limit: Previously, there was a ceiling. After raking in $100K annually in net subscription revenue, your share dropped from 70% to 50%.
- New Change: That cap? It’s history. Starting now, the 70/30 split stands firm, no matter your earnings. This is a game-changer for high-earning streamers.
Prime Gaming Subs – A Fixed Rate Model
- Previous Model: Prime Gaming subs used to pay out just like regular subs.
- 2024 Change: Starting June 3, 2024, Prime Gaming subs shift to a fixed rate model based on the subscriber’s country.
- Impact: This might nudge your revenue a bit, but Twitch says for most countries, the difference is less than 5%.
The Points System
- The Breakdown: Plus Points play a crucial role in the Plus Program. Here’s how they add up:
- Tier 1 Sub = 1 point
- Tier 2 Sub = 2 points
- Tier 3 Sub = 6 points
The landscape of Twitch streaming is shifting, and it’s shifting in favor of the streamer. Whether you’re just starting out or you’re a seasoned pro, these changes open up new avenues for monetization. Twitch’s efforts to listen to its community and adapt its business model could very well set a new standard in the streaming world. Stay tuned, and keep grinding, gamers!
