‘Destiny 2’ Partners with Category Brand Giants, Rockstar Energy Drink and Pop-Tarts® toaster pastries around Worldwide September Launch
Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced Destiny 2’s 2017 partnerships with global brand, Rockstar Energy Drink, as well as Pop-Tarts® toaster pastries. Partnering brands will feature their own custom-tailored offers to celebrate the 6th September launch of Destiny 2 on PlayStation®4, and Xbox One (PlayStation®Plus or Xbox Live Gold subscription, respectively, required for significant features), the sequel to the biggest new console video game franchise launch of all-time. For the first time, Destiny 2 will also be available for PC on 24th October via Battle.net®, Blizzard Entertainment’s online gaming service.
Destiny 2’s international collaboration with Rockstar Energy Drink includes limited edition ‘Destiny 2 themed’ cans in different flavours available in the U.S. and Canada, U.K. and Germany. The U.K. flavours include: Original, Punched Guava, and XDurance. The U.S. flavours are Original, Punched, and Zero Carb. Canada flavours include: Original, Punched and Burner. The Germany programme features flavours: Original and Sugar Free. Destiny 2 themed cans will begin entering stores for purchase in August and availability will vary per retailer. The partnership offers consumers in-game gear with the purchase of a Destiny 2Rockstar can and the chance to also win daily, weekly and grand prizes including Destiny 2-themed motorcycles.* Fans can visit Destiny2.RockstarEnergy.com for more info and redeem rewards beginning 1st September.
The U.S. partnership with Pop-Tarts® will fuel players’ Destiny 2 gaming experience by offering XP Boost, free with purchase of specially-marked packages of Pop-Tarts®.** In addition to this limited time offer, Pop-Tarts ® will feature custom-designed, collectable packs highlighting each Guardian Subclass. Look for these special packs of 8-count and 12-count varieties to hit grocery store shelves in September. Participants can visit KFR.com/D2XP for more info and redeem rewards beginning the 1st September.
“In collaboration with Rockstar Energy Drink and Pop-Tarts®, we chose strategic, renowned lifestyle partners in major markets to bring the Destiny 2 universe to life,” said Byron Beede, Sr. Vice President of Product Management. “We’re bringing these partners together to complement the overwhelming excitement of Destiny 2’s launch with benefits that reward players both inside and outside of the universe.”
Destiny 2 is the sequel to the internationally acclaimed Destiny, a first-person action game that takes the player on an epic journey to defend humanity from annihilation. In the story of Destiny 2, the last safe city on Earth has fallen and lay in ruins, occupied by a powerful new enemy Dominus Ghaul and his elite army, the Red Legion. Every player creates their own character called a ‘Guardian,’ humanity’s chosen protectors. As a Guardian in Destiny 2, players must master new abilities and weapons to reunite the city’s forces, stand together and fight back to reclaim their home. Destiny 2 will offer a fresh start to all players with no previous knowledge or background needed.
