A New Chapter for FunPlus: The Addition of Gaming Industry Maven
In a significant move to fortify its global intellectual property (IP) strategy, the prominent game developer and publisher FunPlus has confirmed the induction of Alexandre Amancio into its top-tier leadership. Amancio, a stalwart of the gaming industry with a stellar track record, has been designated as Senior Vice President & Head of World Building & IP Strategy.
Amancio’s Gaming Background: An Asset for FunPlus
Amancio’s extensive and diverse experience across two decades in the gaming sector primes him for this pivotal role. Celebrated for his contributions to several successful AAA titles, Amancio’s acumen will now be utilized to augment FunPlus’ cross-platform game strategy and drive its IP development targets over the next few years.
Global Collaboration: Strengthening FunPlus’ Reach
Amancio will be operating out of Portugal in a role that encourages active collaboration with FunPlus’ development teams located across Europe and Asia. This transcontinental alliance is a strategic move by FunPlus, promoting an environment conducive to innovative and synergistic collaborations.
Aligning Future Aspirations: FunPlus’ Vision and Amancio’s Expertise
FunPlus’ Chief Business Officer, Chris Petrovic, expresses the company’s enthusiasm about this recent addition, believing Amancio’s past experiences and deep knowledge of AAA IP development align perfectly with FunPlus’ future aspirations.
“We have the ambition to emerge as one of the world’s biggest entertainment companies, and IP is central to that ambition,” Petrovic stated. He further emphasized that Amancio’s leadership in world-building and content strategy will be instrumental to their future success.
From Assassin’s Creed to Reflector Entertainment: Amancio’s Impressive Portfolio
Before joining FunPlus, Amancio established his industry credibility through his tenure at Ubisoft Montreal, where he contributed to numerous critically acclaimed video games, including three titles in the celebrated Assassin’s Creed franchise. His career trajectory also includes founding Reflector Entertainment and driving the creation of the studio’s inaugural cross-media title as Chief Creative Officer.
Alexandre Amancio’s induction to FunPlus as Senior Vice President & Head of World Building & IP Strategy marks a significant milestone for the gaming company. As FunPlus continues its ambition of becoming a globally recognized entertainment company, Amancio’s expertise in world-building and content strategy will undoubtedly steer the company toward achieving these strategic goals.
