Alfa Romeo F1 Team KICK is set to make a bold statement at the Belgian Grand Prix with the unveiling of a special livery celebrating its collaboration with streaming media sensation, KICK. Valtteri Bottas and Zhou Guanyu, the team’s skilled drivers, will be showcasing the updated look on their C43s, featuring eye-catching neon green accents and additional branding, making the car an unmistakable sight on the Spa grid during the upcoming weekend.
A Successful Partnership
The partnership between Alfa Romeo F1 Team KICK and KICK was announced earlier this year, and it has been a remarkable success story in 2023, much like the streaming site itself. KICK, operating on a creator-first model, experienced exponential growth, attracting over 14 million registered users within its first seven months of existence. The collaboration between the two entities goes beyond the real-world F1 racing, as KICK has also become the title partner for the Alfa Romeo F1 Team KICK Esports squad, slated to participate in the F1 Esports Pro Championship later this year.
A Tribute to Content Creators
KICK, being a platform dedicated to its content creators, has dedicated the special livery to them by featuring the names of its most prominent personalities on the C43’s halo. The livery highlights KICK’s distinctive brand elements, including the neon green face locks, emoticons, and its unique 95-5 revenue split, which sets it apart from its competitors.
The KICK-Inspired Livery
Designed to captivate attention and stand out from the crowd, the KICK Streaming-liveried Alfa Romeo F1 Team KICK C43 features a unique blend of KICK’s iconic brand elements. The neon green accents and bold branding on the car’s exterior make it an appealing visual spectacle.
Inclusive Offering to Gamers
In addition to being showcased on the real racetrack, the KICK-inspired livery will also be made available to all players of the new F1 23 video game. Gamers will have the chance to download the car in-game during the month of August, giving them an opportunity to experience the excitement of racing with the eye-catching livery.
Statements from the Team
Alessandro Alunni Bravi, the Team Representative, expressed their excitement about the collaboration with KICK, stating, “KICK has been disrupting its market sector since its inception, and the livery they created for us for Spa fits into this philosophy: it is different, it is striking, it is something designed to be different and create attention.”0
Akhil Sarin, the Director of Acquisition at Kick.com, shared his pride in the company’s achievements, stating, “In just seven months, Kick.com has 14 million registered users and has generated $15 million for its Creators, making it one of the fastest-growing social platforms, in terms of acquisition.”
He also emphasized KICK’s commitment to its creators, saying, “At KICK, we put our Creators first by spotlighting the names of our ambassadors on the halo of our F1 car. We pride ourselves in bringing fairness with style to the live-streaming game. Our 95-5 business split to our Creators is what allows KICK to excel compared to its competitors; highlighted on the livery. The KICK-inspired livery is striking with stylish simplicity.”
Celebrating Innovation and Community
The Alfa Romeo F1 Team KICK’s partnership with KICK is a celebration of innovation and community. The streaming platform’s dedication to content creators aligns well with the team’s focus on collaboration and contribution. As the KICK-inspired livery takes center stage at the Belgian Grand Prix, it symbolizes the success of a partnership that emphasizes both individual creativity and collective achievement.
In conclusion, the upcoming Belgian Grand Prix promises to be a visually stunning and momentous occasion for Alfa Romeo F1 Team KICK, KICK, and their dedicated communities. With its distinctive livery, the team is set to leave a lasting impression on fans and viewers alike, celebrating the spirit of innovation and collaboration that drives both the racing world and the digital streaming platform.
