MTN DEW® GAME FUEL®, a beverage developed for gamers with ingredients shown to improve accuracy and alertness, announces it is teaming up with renowned Twitch streamer Dr Disrespect for a multi-year partnership. Known as the ‘Face of Twitch,’ Dr Disrespect has been a recognizable figure in the gaming community for a decade.
“We couldn’t be more thrilled to add Dr Disrespect to the Game Fuel roster. The larger than life personality and energy he brings to gaming, along with his passion for winning fit perfectly with the Game Fuel brand,” said Erin Chin, Sr. Marketing Director, MTN DEW GAME FUEL. “We look forward to collaborating with Doc to bring the gaming community epic experiences together.”
Best recognized for his Battle Royale gameplay, Doc’s over-the-top character and passion for dominating competition makes him a natural partner for the brand. The partnership will roll out across Doc’s social channels, with custom content, and evolving live-stream integrations.
“With MTN DEW GAME FUEL, I’m flying off buildings and hitting 360 snipes with more precision than ever,” said gaming personality, Dr Disrespect. “The drink powers me to new levels of dominance, so Champions Club; grab yours and join me in the arena.”
Game Fuel also reveals a streamlined logo this month which will be featured on all digital assets, advertisements and partnership initiatives. The updated brand logo will be featured on cans in late 2020.
Since launch in 2019, MTN DEW GAME FUEL has manifested its trademark bold style within the world of gaming through new flavors and banner partnerships. This includes a previous collaboration with Activision’s celebrated Call of Duty® franchise, timed to the highly anticipated release of Call of Duty®: Modern Warfare®.