SpecialEffect Launches Annual One Special Day Campaign on October 6th

Games industry charity, SpecialEffect, has announced the much-anticipated return of its flagship fundraising and awareness event, One Special Day, scheduled for Friday, October 6th this year.

Uniting the Games Industry for a Cause

One Special Day serves as a critical initiative to support SpecialEffect’s mission of providing access to video games for physically disabled individuals worldwide. Last year’s campaign saw an impressive collaboration of 90 games industry companies from around the globe, raising a staggering $840,000 through corporate donations, sales revenue, and various fundraising events.

A Life-Changing Mission

The significance of this event becomes apparent when considering the growing demand for SpecialEffect’s services. The charity’s Founder and CEO, Mick Donegan, emphasizes the importance of One Special Day in their ongoing efforts to bring joy and inclusivity to physically disabled individuals through video games. These services include accessibility advice, assessments, expansion, and localization of essential resources like gameaccess.info, DevKit, and Eye Gaze Games website.

Donegan says, “I cannot overemphasize the importance of One Special Day in enabling our work to bring the joy of video games to physically disabled people across the world. Our team is facing an ever-increasing demand for all of our services – accessibility advice, assessments, the expansion and localisation of resources such as gameaccess.info, our DevKit and our Eye Gaze Games website – and the generous support of the games industry in securing the future of these life-transforming, free to access initiatives is hugely appreciated. Despite the current economic challenges, we’re looking forward to celebrating One Special Day in the company of a truly amazing and supportive industry.”

Impactful Testimonials

The impact of SpecialEffect’s work is best encapsulated by the heartfelt words of a father whose son benefited from their services.

He expressed, “The SpecialEffect team visited our disabled 21-year-old son, Liam, to help him play games virtually independently for the very first time; to have been there to see the look of joy on Liam’s face is to know why all at SpecialEffect and anyone out there who contributes their efforts and or money for the charity are simply awesome.”

A History of Success

One Special Day, launched in 2016, has already raised over $2 million towards SpecialEffect’s mission of assisting individuals with disabilities in the UK and around the world.

This year, the charity seeks to surpass previous achievements with the generous support and united efforts of the games industry.

Join the Cause

The One Special Day campaign offers an opportunity for the games industry and gaming enthusiasts alike to unite for a noble cause. Without trying to sell a game, SpecialEffect hopes to raise awareness and funds that will provide access to the world of video games for physically disabled individuals, fostering joy, inclusivity, and a sense of independence.

So, on October 6th, let’s come together to make a difference and support SpecialEffect’s life-transforming initiatives. Through corporate donations, sales revenue, and other fundraising events, we can help bring smiles to the faces of individuals like Liam and empower them to experience the wonder of gaming.

Written by
G-LYFE a gaming culture and lifestyle brand. We live to game. Visit GamingLyfe.com for all your latest gaming news, reviews, Esports highlights, live streaming news, Cosplay, and G-LYFE Merchandise.

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